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Social media is indispensable nowadays. With appropriate strategies and applications, it can be the most effective and impactful communication channel hitting the right target group of people. However, if it is managed poorly, it could leave you in crisis. Mastering the social mentality of netizens (web users), and learning the latest strategies and solutions in managing social media platforms will not only improve the performance of your daily operations, but also get yourself prepared for handling social media crisis.

Content:
1. Understanding the rules of social media
- Rise of social media crisis
- Why "pass the popcorn" is so exciting?
- The way of journalists' thinking
- PR disaster precautions and golden rules
- Professional strategies of tackling the issue of "fake news"
- The art of apology
- What's "social listening"?

2. Newsjacking is good or not: every coin has two sides
- Why we need "juicy" content?
- What is newsjacking?
- The art of newsjacking via media cause
- The good, the bad and the ugly of newsjacking
- How causejacking can raise money & awareness
- The risk of causejacking to social media crisis

3. The social mediated crisis communication (SMCC)
- What's social mediated crisis communication?
- The theory of planned behaviour
- Handling difficult or unexpected questions effortlessly
- How to handle a netizens' ambush

4. PR crisis management case studies
- The biggest PR disasters in 2019-2021
- In depth analysis on real cases
- Dark marketing
- Pros and cons of dark marketing
- Legal defense on prevention of social media crisis

5. Q & A

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Kevin Chan, Co-founder & Editor-in-chief of BizHK

Kevin Chan has nearly 20 years’ experience in media, with proven record in strategic planning, media relationship, content development, and social media campaigns in Hong Kong and PRC. He held senior positions in several Hong Kong newspapers including Oriental Daily, Ming Pao and Capital Magazine, and PR relationship management positions with listed companies in energy resources and pharmaceutical sectors. Kevin is the founder & editor-in-chief of BizHK, winner of the "Hong Kong Cultural and Creative Industries Awards" in August 2017. From 2017 to 2020, he published "Startup Bible 100", "Startup Bible–Startup Champion", "Startup Bible–Biz Champion" and "TOYP Golden Anniversary", covering 200 interviews of startups, entrepreneurs and celebrities. He is currently leading a social media editorial team to execute marketing projects and campaigns, and conducting professional training in social media content marketing and crisis management.

 

Language Cantonese
Date and Time 2021/03/16 09:30 to 12:00
Venue This event will take place online via Zoom
Media Closed to media
Enquiries Cathy Chan
Tel: 2823 1282
Email: cathy@chamber.org.hk
Fee Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
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