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Businesses across the globe are spending more efforts on digital marketing than ever amid the current social distancing challenges posed by the pandemic. As such, effective social media marketing could be the key to success.

In this workshop, you will get to know the updated social media trends in China, and be equipped with the skills to formulate the appropriate social media marketing strategies for the market.

Outline:
 • Digital marketing trends and marketing model based on consumer behaviour in China
 • WeChat OA: Social marketing, maintenance and promotion
 • Native Ads: Get your brand viral on popular platforms
 • "We Media": Build your brand via different social media platforms
 • Influencer Marketing: XiaoHongShu (The Little Red Book) and DouYin (Tiktok)
 • Successful showcases sharing

To prevent the spread of Covid-19, food and beverages will not be provided during the event and Chamber staff will be conducting temperature checks at the premises. We also kindly ask that all event participants wear a mask when attending the event.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Wyman Au Yeung, Assistant Marketing Director, China Marketing Specialist, Madcradle Online Ltd
Wyman has extensive experience in branding and marketing for Mainland China. His expertise includes social media marketing (WeChat and Sina Weibo), Mainland China search engine marketing, Tencent advertising, Mainland KOLs/Influencers promotion, video advertising network, and word-of-mouth promotion. Wyman is devoted to tailor-made marketing plans. His strategies for both local and overseas clients are in tune with trends in Mainland China, with numerous success cases for various corporations and clients. With the rapid development of new media in the Mainland, Wyman strives to discover innovative marketing strategies for all industries, diving into fields such as real estates, finance, travel, pharmaceutical, e-commerce and retail. With Wyman's insights, clients can build their new brand images in the Mainland with ease.

Language Cantonese
Date and Time 2020/11/20 09:30 to 17:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Janessa Cheng
Tel: 28231239
Email: janessa@chamber.org.hk
Fee Members @ HK$1,600
+$50 for booking offline
Members Only
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.