The COVID-19 pandemic has upended nearly every aspect of business, from customer engagement to employee management, and from corporate value proposition to day-to-day operations. Every manager should equip himself or herself with an effective innovative mindset, skillset and toolset to embrace uncertainty and overcome upcoming business challenges.
Design Thinking has distinctive features compared with other common innovation methodologies, as it involves deep content analysis, multi-dimensional opportunity mapping, problem reframing approaches as well as problem solving. It is an ideal methodology for identifying the hidden and potential business opportunities and creating breakthrough solutions to COVID-19 challenges that are highly complex and involving multiple stakeholders.
Apart from effective problem solving, Design Thinking is perfectly suited to a rapidly changing environment because it gives corporate innovation teams the ability to innovate and acts as a vehicle for organizational change.
The more innovative companies like 3M, Airbnb, Apple, Uber Eats have all embraced Design Thinking. These companies use Design Thinking to rekindle creativity, narrow down focus areas and communicate goals with clarity. Many businesses are also adopting innovative leadership for driving important business decisions to overcome the crisis.
Upon completion of the webinar, the participants will be able to:
- Comprehend 4 types of high-return business value propositions amid COVID-19
- Understand the innovative business models and strategies to overcome uncertain business environment
- Review the best practices of Design Thinking for Hong Kong, China, and international enterprises