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The past decade has seen a rise in businesses adopting the strategy of Search Engine Marketing (SEM), with many hoping to reap the benefits of cost-effective advertising on popular search engines such as Google. Unlike traditional marketing channels, however, it is not easy to figure out the algorithm that determines whether an advertisement appears in the search results.

In this luncheon seminar, ex-Googler Francesco Bonafine, Co-Founder & Managing Director of Digital Nomads, will cover common issues faced by entrepreneurs and digital marketers in the course of designing their company's advertisement campaign on Google Ads. He will also share tips on how to evaluate effectiveness and success of such campaigns.

The talk will cover:

- Choosing potential markets and effective campaign keywords
- Understanding and boosting quality scores
- Creating high performance ads and extensions, and setting up a tracking system to measure performance
- Using reports to maximise ROI and maintain cost effectiveness

Speaker(s) Francesco Bonafine, Co-Founder & Managing Director, Digital Nomads

Francesco Bonafine has 7 years of experience in SEM/SEO/Online Advertising and Sales with Google, and has over 12 years of experience in IT and online businesses. He has also managed the online branding of major companies such as Mitsubishi, Ferrari, Louis Vuitton, P&G, and has worked with major digital agencies such as Universal McCann, Ogilvy and Mindshare. His current company, Digital Nomads, is an official Google Partner.
Language English
Date and Time 2019/09/20 12:30 to 14:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Stephanie Kwan
Tel: 28231246
Fee Members @ HK$190 / Non-Members @ HK$400
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 3 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.