Increasingly digital savvy consumers are reshaping how services and products are provided. The ability to offer a compelling digital experience has therefore become a significant competitive differentiator and, increasingly, a must-have for businesses. In order to keep up with the digitally driven market, businesses have to change the way they interact with their customers by embracing technologies to deliver an unmatched experience. Although there is a vast array of technologies that businesses could tap into to enhance customer service and drive sales, there is no size fit all approach and it is therefore important for businesses to determine which solutions works best and under what circumstances.
Issues discussed in seminar will include:
- How is digitalization revolutionizing banking, retail and other industries?
- How is digital transformation driving customer experience and satisfaction?
- How to better engage with customers in the digital age.
David Fung, General Manager – Digital Solutions & eCommerce, ESDlife will speak on ways for businesses to use mobile solutions and tools to help plan and implement more effectively for the purpose of enhancing customer experience and capturing market share.