The K-concept Studio at the Institute of Vocational Education (IVE) Kwun Tong, which opened earlier this year, is a photography and video studio used by the college to develop students' skills in corporate grooming and personal branding, i.e. how to become a successful KOL, or Key Opinion Leader.
Some of the more successful KOLs have thousands of online followers, and many brands and businesses are using these influencers in their advertising campaigns.Insights from the development of the successful KOLs can help companies understand how to better target their marketing campaigns in today's fast-changing and competitive online environment, as well as offering insights into presenting the right corporate image for companies.
During the visit, members will learn about the application of different audio-visual and other equipment at the studio. To understand more about the KOL world, Ricky KAZAF, Director of KAZAF ACADEMY, will share with members his personal story. As an experienced stylist and make-up instructor, Ricky also is a professional delivering image training for businesses and contributing to IVE's professional KOL training courses.
Please click here to check out the 360 Degree Virtual Tour of the Studio.
15:15 Assemble in Admiralty to board the coach
15:55 Arrive at IVE (Kwun Tong)
16:00 Guided tour of the K-concept Studio
16:45 KOL Ricky Sharing
17:30 Depart for Kwun Tong MTR Station