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The K-concept Studio at the Institute of Vocational Education (IVE) Kwun Tong, which opened earlier this year, is a photography and video studio used by the college to develop students' skills in corporate grooming and personal branding, i.e. how to become a successful KOL, or Key Opinion Leader.

Some of the more successful KOLs have thousands of online followers, and many brands and businesses are using these influencers in their advertising campaigns.Insights from the development of the successful KOLs can help companies understand how to better target their marketing campaigns in today's fast-changing and competitive online environment, as well as offering insights into presenting the right corporate image for companies.

During the visit, members will learn about the application of different audio-visual and other equipment at the studio. To understand more about the KOL world, Ricky KAZAF, Director of KAZAF ACADEMY, will share with members his personal story. As an experienced stylist and make-up instructor, Ricky also is a professional delivering image training for businesses and contributing to IVE's professional KOL training courses.

Please click here to check out the 360 Degree Virtual Tour of the Studio.

Tentative programme:
15:15 Assemble in Admiralty to board the coach
15:55 Arrive at IVE (Kwun Tong)
16:00 Guided tour of the K-concept Studio
16:45 KOL Ricky Sharing
17:30 Depart for Kwun Tong MTR Station

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Language Cantonese
Date and Time 2021/12/02 16:00 to 17:30
Venue Institute of Vocational Education (Kwun Tong), 25 Hiu Ming Street, Kwun Tong, Kowloon
Media Closed to media
Enquiries West Lam
Tel: 2823 1265
Fee Members @ HK$200
+$50 for booking offline
Members Only
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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