What's On

Introduction video:

This training workshop is a 1-day online Design Thinking Fundamentals certification course. With a combination of live online sessions and group assignments, you will gain practical techniques and tools of Design Thinking (DT). The course consists of 4 sessions, focusing on the different stages of DT: Discover, Define, Design, Deliver.

Target Audience
 • Project teams from different industries who want to lead business innovations
 • Business professionals who want to stretch their creative problem-solving skills

1) Discovering market needs
    (Tools: Stakeholder Map and Design Research)
2) Defining the root-case of problems
    (Tools: Personas and Customer Journey Map)
3) Developing business opportunities
    (Tools: Ideation and Idea Priority Map)
4) Delivering user experience
    (Tools: Rapid Prototyping, Service Scenarios, and Concept Pitch)

Course Materials
4 sets of English learning materials will be provided for personal use
1. Course Workbook
2. DT Tool Guide
3. DT Casebook
4. DT Best Practices

 • All participants must use a notebook or desktop computer with connection to the Internet, microphone, webcam and voice speakers or headphones to participate in the online course.
 • An international certificate from DesignThinkers Academy will be awarded to the participant who has completed the 1-day training programme; including but not limited to the following requirements throughout the training:
 o Show up in front of the camera
 o Participate in all the activities assigned by Trainers
 o Absent unavoidably in front of a camera is accepted, but not for more than ONE aggregate hour throughout the course.
• No refund or cancellation would be accepted for this certification course, upon receipt of the licensed course book.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


David Chung

Co-founder & Managing Partner of DesignThinkers Academy Hong Kong

David Chung specialises in the area of business transformation and Design Thinking. He has more than 20 years of experience in consulting and training across different sectors, including financial services, travel, retail, beauty and cosmetics, hospitality and public services.

He has managed over 30 business transformation projects (from large-scale local-based to regional-based projects) in Hong Kong, China, and Asia, and over 350 training classes of Design Thinking and business innovation.

Moreover, he has published 3 first-of-its-kind publications about Design Thinking applications for Hong Kong enterprises on renowned international management journals and textbooks.

Language Cantonese
Date and Time 2021/05/12 09:00 to 18:00
Venue This training will take place online via Zoom
Media Closed to media
Enquiries Janessa Cheng
Tel: 2823 1239
  • HK$ 4,200 for Members / HK$ 4,600 for Non-Members (Early-bird discount before 28 April)
  • HK$ 4,800 for Members / HK$ 5,200 for Non-Members (Standard rate on or after 28 April)
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund or cancellation would be accepted for this certification course, upon receipt of the licensed course book. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.