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Social media has changed the world — so why are you still using the same marketing strategies? Social media is everywhere - everyone from teenagers to grandmothers are tweeting, sharing photos on Instagram, updating statuses on Facebook… it has changed how people are connected. This also means that old marketing tactics aren't as effective as they once were. One may argue a great product or service can sell itself, but this is rarely the case now. Marketers have to stay ahead of the game in utilizing different types of content to tell a story, increase engagement around the content, and then repurpose it for different channels to maximize visibility. Content marketing is no longer a trend; it's an important part of digital marketing that is here to stay. So how can you engage people and turn that into business?

Objectives
• Understand what content marketing is
• Create a content marketing strategy for Facebook, Instagram, Snapchat, and WeChat
• Use different format (text, image incl gif, video incl AR & VR, voice) for a unique experience
• Create processes that will help you support the creation of great content

Speaker(s) Mr Daryl Choy, Director of Wisdomboom Limited
Mr Choy is the Director of Wisdomboom Limited responsible for experience design with 20 years of marketing and management experience. Daryl holds a Master's degree in Marketing from The Chinese University of Hong Kong and a Bachelor of Arts with Honors degree in Economics from The University of Western Ontario, Canada and Certification of Gamification from The University of Pennsylvania. His core competences are corporate strategy, customer experience, and employee development.
Language Cantonese
Date and Time 2017/08/01 14:30 to 17:15
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Vera So
Tel: 28231280
Fax: 28219580
Email: vera@chamber.org.hk
Fee Members @ HK$730 / Non-Members @ HK$930
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings will only be confirmed with full payment, on a first-come-first-served basis.
- Substitution is allowed for corporate members only with advanced notice while walk-ins will normally not be accepted.
- Please note that the Chamber reserves the right to decline any booking or cancel the event without explanation. In any such instance, the event fee will be returned in full.
- There will be no refund for attendees cancelling or not showing up for the event unless the cancellation request is made in writing at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- Starting 1 January 2017, all off-line bookings (e.g. fax, e-mail, post) for Chamber events will be charged a $50 handling fee per person. Make the switch to online today by installing our app or registering via our website to save the environment and save money.
- Priorities are given to corporate members. The decision to accept or decline any bookings shall be at the sole discretion of the Chamber.