Social media has changed the world — so why are you still using the same marketing strategies? Social media is everywhere - everyone from teenagers to grandmothers are tweeting, sharing photos on Instagram, updating statuses on Facebook… it has changed how people are connected. This also means that old marketing tactics aren't as effective as they once were. One may argue a great product or service can sell itself, but this is rarely the case now. Marketers have to stay ahead of the game in utilizing different types of content to tell a story, increase engagement around the content, and then repurpose it for different channels to maximize visibility. Content marketing is no longer a trend; it's an important part of digital marketing that is here to stay. So how can you engage people and turn that into business?
• Understand what content marketing is
• Create a content marketing strategy for Facebook, Instagram, Snapchat, and WeChat
• Use different format (text, image incl gif, video incl AR & VR, voice) for a unique experience
• Create processes that will help you support the creation of great content