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Join us for an informative seminar led by Prof. Cathy HSU, Principal Investigator and School of Hotel and Tourism Management Chair Professor, as we introduce the groundbreaking TOUROMETER developed by The Hong Kong Polytechnic University. The seminar aims to address the challenges and opportunities faced by policymakers and businesses in acquiring and utilizing public opinions effectively.

With public opinions varying across individuals and time, there is a need for an effective channel for public engagement. The TOUROMETER leverages the rapid development of social media to provide near real-time observation and monitoring of stakeholders' views and emotions. By monitoring customer sentiments and ambivalence, the TOUROMETER facilitates sustainable tourism development both economically and socially.

Don't miss this opportunity to learn about the TOUROMETER and its potential impact on policymaking and business strategies.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Professor Cathy Hsu, Chair Professor, The Hong Kong Polytechnic University

Professor Cathy H.C. Hsu joined the School of Hotel and Tourism Management in July 2001. Previously, she was a professor at Kansas State University. Prior to that, she was on faculty at Iowa State University for 9 years.

She is the co-author of the book, Tourism: The Business of Hospitality and Travel, published in 2018 and lead author of the books Tourism Marketing: An Asia-Pacific Perspective, published in 2008 by John Wiley & Sons Australia, Ltd., and Marketing Hospitality, published in 2001 by John Wiley and Sons.

Her research foci have been hospitality and tourism marketing, tourist behaviors, resident sentiment and stereotypes, hotel branding, and service quality. She has obtained numerous extramural and intramural grants and has over 300 refereed publications. She has served as a consultant to various tourism organizations, such as the World Tourism Organization, Hong Kong Tourism Board, Garden Hotels in Guangzhou, and Kansas Travel and Tourism Development Division.

Professor Hsu is the Editor-in-Chief of Tourism Management and was the Editor-in-Chief of the Journal of Teaching in Travel and Tourism for 16 years. She received the John Wiley & Sons Lifetime Research Achievement Award in 2009 and International Society of Travel and Tourism Educator's Martin Oppermann Memorial Award for Lifetime Contribution to Tourism Education in 2011.

Language English
Date and Time 2024/07/04 10:30 to 11:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Karen Au
Tel: 28231200
Email: [email protected]
Fee Members @ HK$120
+$50 for booking offline
Members Only
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- The registration fee is non-refundable for this event.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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