What's On

Warren Buffet has this famous quote, "it takes 20 years to build a reputation and 5 minutes to ruin it". In this social media age, organizations need to be vigilant to handle issues that may impact their credibility and when crises hit, know how to communicate with external stakeholders effectively.

In this interactive workshop, the points listed below will be discussed through cases and examples:
- How corporate reputation is formed in the social media age
- Understand how an issue develops into a crisis
- Learn the principles to work with stakeholders to prevent crisis
- Gain insights on the key principles in handling crisis
- Points to note when communicating in a crisis

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Catherine Wong, Communication Trainer and Coach

Catherine Wong is a dynamic communication trainer and coach, with diverse experience in working with clients from the financial services, chemical, professional services, property development, technology, media and transportation industries. Prior to becoming a trainer, she was the Hong Kong office head of a global PR consultancy, having extensive experience in media relations, issue management and crisis communication. In the past decade, she worked closely with clients to handle different types of journalists and stakeholders in the midst of crises, public skepticism, and concerns. Catherine has coached and trained staff from different levels – from middle managers to C-suite executives on topics related to leadership, communication, change management and transition. She emphasizes the importance of mindset and behavioural change when working with her clients. Her clients include: Amadeus, AsiaWorld-Expo, BlackRock, Cathay Pacific, Dow Corning, Dragages, HSBC, Prudential, Hong Kong Police College, Wyeth Nutrition and Shui On Land.

Chee-may Chow, Media and Communication Consultant

Chee-may Chow is a media and communication consultant with a background in journalism and has been in the profession of public relations since 2011. She has served a number of corporate and government clients, including MTRC, Hong Kong Police College, Link REIT and a number hotel groups, focusing on public engagement, public leadership and media training. Before working in public relations, Chee-may led a successful career in broadcast journalism, working for news outlets including CNBC, TVB, Reuters and RTHK. Between 2008-2011, she was the Chief Manager of the Commissioner for Heritage, under the HKSAR Government’s Development Bureau. She was responsible for the public engagement and public education of government initiatives in heritage conservation.

Language Cantonese
Date and Time 2022/05/19 14:30 to 17:00
Venue This event will take place online via Zoom
Media Closed to media
Enquiries Cathy Chan
Tel: 2823 1282
Fee Members @ HK$380 / Non-Members @ HK$770
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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