China in Focus
Behind the Screens at
Behind the Screens at

Behind the Screens at

 To watch this presentation, click our video has played a major role in transforming the retail sector in the Mainland and beyond, and is now one of the world’s largest internet companies. It has moved beyond its e-commerce roots, with innovations including unmanned convenience stores and delivery drones, and is also introducing its services to overseas markets.  

At a full house roundtable luncheon on 14 March, Zheng Xiaolin, Director of International Business, and Ben Chuk, Senior Business Development Manager, at spoke to members about the company’s strategies in Mainland China and Southeast Asia.

The B2C platform on offers a vast selection of products, from furnishings to fresh food, and it can deliver almost 90% of orders on the same or next day in the Mainland. 

The platform also provides a one-stop shopping experience in locations including Indonesia, Thailand, Russia and the United States. In Southeast Asia, it has strengthened its presence by partnering with local operators, such as the Thai retailer Central and the Vietnamese e-commerce site Tiki. 

The speakers revealed that nearly 80% of transactions on are made on mobile devices. So the company has partnered with Tencent, which gives its users exclusive access to through WeChat. also works with other Chinese internet players such as Baidu, Sogou and NetEase to use their combined data to develop highly targeted marketing strategies.

In response to audience members interested in using the platform to market their own products, Chuk said that baby products, Korean and Japanese cosmetics, and health supplements were among the most popular categories on the site.