What's On

To help members navigate the vastly different trade and business cultures of the continent, the Chamber, in partnership with Trade and Fairs Consulting & Trade and Fairs East Africa (official representative of Messe Frankfurt), has organized a webinar on 5 May to help members learn more about the continent and the business opportunities available.

Most countries in Africa have enjoyed sustained economic growth over the past 15 years, with growth rates often exceeding 5% per year. While many markets worldwide are expected to suffer continuing slumps caused by the pandemic, Africa's outlook is bright. Its real GDP growth is projected to grow by 3.4% in 2021, after contracting by 2.1% in 2020.

China, as a major economic partner of the continent, has contributed to Africa's economic growth by over 20% for a number of years. China has been Africa's largest trade partner for 11 consecutive years, and total merchandise trade between the two increased from US$9 billion in 2000 to US$180 billion in 2020.

The African Continental Free Trade Area (AfCFTA) agreement, which came into force on 1 January 2021, is the largest free trade area in the world in terms of the number of countries participating. The agreement connects 1.3 billion people across 55 countries with a combined GDP of US$2.89 trillion, and is expected to catalyze trade and boost the continent's economy. AfCFTA also presents unprecedented opportunities for foreign companies in trade and investment.

At this webinar, Skander Negasi, CEO of Trade and Fairs Consulting & Trade and Fairs East Africa, will give members a general overview of the business environment in Africa, covering key industries in the continent, procedures for setting up a business and finding reliable business partners. He will also talk about the do´s and don'ts when engaging with African businesspeople, taxation and customs, and explain AfCFTA and its benefits for Hong Kong traders.

Following the presentation, there will be a panel discussion featuring Getachew Regassa, Secretary General of Addis Ababa Chamber of Commerce & Sectoral Associations; Dr Erick Rutto, Vice President of Kenya Chamber of Commerce and Industry; and Chime Jude, Executive Director of Trade of Abuja Chamber of Commerce and Industry, for an in-depth discussion about doing business with Ethiopia, Kenya and Nigeria.

This is an invaluable opportunity to hear from experts on Africa, so register now!

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Skander Negasi

CEO, Trade and Fairs Consulting & Trade and Fairs East Africa Ltd.

Negasi is Founder and CEO of the Trade and Fairs Group. The German based company with various offices in Africa consults African government institutes in economic developments. One big pillar of their activities is the exhibition business. The company organizes international trade shows in Kenya, Ethiopia, Nigeria and conferences / B2B in Namibia, Zambia and Mozambique. Negasi has studied Economics in Germany and has over 20 years experience in the exhibition & consulting industry.

Getachew Regassa

Secretary General, Addis Ababa Chamber of Commerce & Sectoral Associations (Ethiopia)

Regassa is a certified Manager (MCMI) (UK) and a qualified professional with a B.A. in Economics and an M.A. in Development Studies from Addis Ababa University. As Secretary General of the Addis Ababa Chamber of Commerce & Sectoral Associations since 2011, he is spearheading a transformation process registering notable developments in expanding and increasing the quality of services in policy advocacy and business development.

Dr Erick Rutto

Vice President, Kenya National Chamber of Commerce and Industry

Dr Rutto is the 1st Vice President of the Kenya National Chamber of Commerce and Industry and founder of Reale group of Hospitals and clinics. He has over 15 years of business experience in various sectors.


Chime Jude

Executive Director of Trade, Abuja Chamber of Commerce and Industry (Nigeria)

Jude is the Executive Director of Trade at the Abuja Chamber of Commerce and Industry Nigeria (ACCI). He is also the Head of Business Development/Project Director at De-Bilaterals and the Country Manager at ELANEXPO. He has a BSc. degree in Mass Communication / Media Studies at Enugu State University of Science and Technology.

Language English
Date and Time 2021/05/05 15:00 to 16:30
Venue This event will take place online via ZOOM
Media Closed to media
Enquiries German Cheung
Tel: 28231297
Fee Members @ HK$100 / Non-Members @ HK$200
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 3 working days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Details about how to join the webinar will be sent by e-mail.