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One of the most important part of Digital Marketing is Tracking and Measurement of your online performance. How would you otherwise know what is working and what is not?

By measuring the right actions on your website and your online campaign outcome, you will be able to track your Return-On-Investment and make data-based decisions.

In this session, we will be covering:
• Google Analytics tracking and how to set it up
• Facebook Pixel tracking and how to set it up
• Basics of Google Analytics (how and where to find the data)

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Speaker(s)

Vishwas Thakkar, Founder and Head of Digital Strategy, Concinnity Limited

Vishwas specialises in analytics, marketing automation and Search Engine Optimization. He gives advice to clients from various industries, like fitness, insurance, publishing, fashion, e-commerce, and food & beverage, regarding development and implementation of online marketing strategies, to achieve predefined objectives.

He is a post-graduate in Business Management and a bachelor in Engineering majoring in Information Technology. He previously worked as a software professional for investment banks and financial institutions, including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure from IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results-driven strategies.
Language English
Date and Time 2021/03/24 09:30 to 12:30
Venue This workshop will take place online via Zoom
Media Closed to media
Enquiries Janessa Cheng
Tel: 2823 1239
Email: janessa@chamber.org.hk
Fee Members @ HK$680 / Non-Members @ HK$880
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

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