What's On

Do you obsess over website traffic & whether it's generating ROI for your business? Looking for more opportunities to show up in search rankings? And evolving your digital marketing efforts in line with Google's latest changes?

This half-day Advanced SEO workshop with a master SEO specialist and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines.

In this session, we will be covering:

Google's Way of Thinking
• Google's Rating Guidelines & how Google works
• Social Signals and its Effects
• Search Volume Effects
• Brand Mentions Effects
• Selecting the right keywords

• What is an audit?
• Web parameters that matter in ranking your website
• Areas that need monitoring on a regular basis

Link Building Tricks to Rank for Difficult Keywords
• Getting High Page Rank links
• What is Artificial Link Building?
• Creating and managing a Link Circle

SEO Truths and Myths around
• Keyword Density
• Anchor Text
• Sitewide Links.... and many more

Speaker(s) Vishwas Thakkar, Founder & Head of Digital Strategy, Concinnity Limited
Vishwas specialises in analytics, marketing automation and Search Engine Optimization. In his existing role he gives advice to clients from various industries like fitness, insurance, publishing, fashion, e-commerce, food & beverage etc. regarding development and implementation of online marketing strategies, to achieve predefined objectives.
He is a post-graduate in Business Management and has bachelors in Engineering with majors in Information Technology. His prior experience as a software professional includes working with various investment banks including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure from IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results driven strategies.
Language English
Date and Time 2020/11/11 09:30 to 11:30
Venue This event will take place online via Zoom
Media Closed to media
Enquiries Janessa Cheng
Tel: 28231239
Fee Members @ HK$500 / Non-Members @ HK$700
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.