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This workshop aims to help participants to create value and benefits to their customers and prospects through sharing the latest research findings on the importance of trust in buyer and seller relationship. The speaker will also reveal the Dale Carnegie sales model which defines the critical elements that are required for sales teams to drive a long term loyalty with clients.

In this workshop, participants will learn how to move the conversation forward by identifying the prospect needs and creating a value of developing a trust based relationship. It is the essential key for sales professionals and consultants to position themselves as a trusted advisor to their clients and prospects.

Participants will also have an opportunity to share their thoughts and discuss with one another to gain insights and best practices.

We welcome sales professionals, sales managers, human resource personnel, business owners, and team leaders that are responsible for developing their salesforce.

1. Review the latest research on trust-based relationships in sales
2. Examine the elements for building a strong sales culture
3. Learn a practical sales tool that participants can use right away

Speaker(s) Kay Lam
Director of Business Development, Dale Carnegie Hong Kong and Macau

Kay has diverse experience as an Educator, Counselor, Entrepreneur, Coach, and Speaker. Her experience in dealing with people from various backgrounds, culture and experience has enabled her to lead individuals and teams through engagement toward organizational objectives.

Kay has extensive experience in the training industry. While in Canada, she worked with Brian Tracy International, Excel Coaching, and Dale Carnegie. Kay was an owner and operator of a successful retail business "A Taste of Heaven". She was also a partner in a family restaurant business.

In the arena of sales, Kay was the Senior VP of Capital Development for an IT company. Kay led her team to consistently exceed monthly objectives and thus enabled the company to expand its thriving business. Kay was the Sales Director for a multinational English school. As part of the senior management team, she was involved in business development, training, employee engagement, and strategic development.

Kay is a certified Dale Carnegie trainer and coach. She has trained companies in the areas of management, presentation skills, customer service, and sales for the following industries: Telecommunications, Education, Property Management, Insurance, Finance, and Retail.
Kay is active in her church. She believes in walking the talk, and strives to be authentic, relevant, and practical in all her workshops.
Language English
Date and Time 2019/07/25 09:15 to 12:15
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Fee Event Cancelled
Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.