Nowadays, social media is widely used in the workplace in Hong Kong. No matter whether the communications and instructions are between employers and employees, or the sales activities and connections are between companies and customers, social media is often employed as a medium for communication or a platform for sales and purchase. However, with the rapidly growing use of social media in the workplace, it might inevitably lead to legal issues such as privacy and personal data protection in both personal and corporate level, trademark or copyright infringement, social media marketing, labour relations, defamation, discrimination, internet abuse (cyber slacking, cyber bullying) and even criminal liability.
This course enables participants to understand relevant laws and court judgments in relation to the use of social media at work, including Personal Data (Privacy) Ordinance (Cap.486, Law of Hong Kong), Disability Discrimination Ordinance (Cap. 487, Law of Hong Kong), Race Discrimination Ordinance (Cap. 602, Law of Hong Kong), and Defamation Ordinance (Cap. 21, Law of Hong Kong). It will assist participants in formulating an appropriate and practical social media management strategy in the workplace while protecting the right and interest of the corporation, employees, and fostering business relationship with clients.
Target Audience: Employers; employees; executive management staff; managerial staff who work in IT, social media or digital marketing.
- Social media (corporate use/ employee use)
- Relevant law relating to privacy, confidentiality and personal data protection
- Relevant law relating to defamation, discrimination and Internet abuse
- Relevant law relating to social media and intellectual property rights
- Social media evidence in court
- Relevant practical issues in social media management