Hong Kong has long been a popular destination for Mainland visitors, bringing opportunities for businesses in tourism and associated sectors. Meanwhile, the growing consumer power on the Mainland is opening up opportunities for many more industries.
But popular culture, internet trends and marketing methods in Mainland China are often very different from those in Hong Kong. As a marketing strategist or the owner of an SME, how can you actively benefit from the booming Mainland market?
In order to help members to understand and succeed in Mainland China, the Chamber is delighted to have invited Wyman Au Yeung, China Market Specialist at Madcradle Online Limited, to analyse the latest environment and discuss the best approach to digital marketing at a Chamber roundtable on 16 April.
The luncheon will cover:
- Market development and the latest trends in Mainland China
- Chinese consumption patterns and preferences
- The use of social media
- Promotion strategies using Wechat official account; internet celebrities
*This event will be conducted in Cantonese.