Parents-to-be and those new to parenthood are far better prepared than their parents ever were, thanks to online discussion forums like Baby-Kingdom.com. New parents do not need to rely only on their parents' advice or neighbours for parenting tips. Baby Kingdom is the leading parenting forum in Hong Kong because it allows new parents to form online communities and exchange a wide array of parenting ideas, from pregnancy to healthcare to schooling.
With over 860,000 online members, Baby-Kingdom has grown from an online discussion forum into a full-fledged web development and marketing firm which provides digital marketing services. The company conceived gugubaby.com in 2007 to crack the parenting market in Mainland China by spreading Hong Kong parenting information to Mainland parents.
Rainer Sip, Founder of Baby-Kingdom.com, will share his entrepreneurial story of how he founded the most popular parenting website in Hong Kong back in 2002. He will share his views on the future of such forums and how can Baby-Kingdom is expanding its business model by integrating online advertising, e-commerce, and netizens engagement campaigns.
Join us to explore the booming baby business!