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Digital technology has changed the way brands and marketers communicate with their customers. These changes are so profound that they have totally reshaped the traditional business landscape. The maxim of embracing changes or run the risk of being left behind could not be more apt in this day and age. A recent successful example of doing business in cyberspace is's range of virtual products, including virtual beers, for WeChat users, who can send a bottle of virtual beer as a gift to their friends to redeem and enjoy at designated restaurants / shops anytime they like. The potential business opportunities offered through creative O2O business models are huge as businesses begin to tap into social media for such activities as product launches, marketing and sales promotion.

The Chamber has invited Mr K.K. Suen, Chief Architect and Principal Consultant, GS1 Hong Kong, to share with members how a traditional supply chain can be modernized to assist companies in capturing e-commerce opportunities and boosting sales via a seamless customer journey.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s) Mr K.K. Suen, Chief Architect and Principal Consultant, GS1 Hong Kong
Language Cantonese
Date and Time 2016/06/24 12:30 to 14:00
Venue Chamber Theatre, 22/F United Centre
Media Open to media
Enquiries Gladys Ho
Tel: 28231223
Fee Members @ HK$180 / Non-Members @ HK$380
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes 1. Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation.
2. The discount is only applicable to the cardholder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
3. Bookings will only be confirmed with full payment, on a first-come-first-served basis.
4. Substitution is allowed with advanced notice while walk-ins will normally not be accepted.
5. If the Chamber cancels the event, payments will be fully refunded.
6. Otherwise, no refund for cancellation or no-show unless the cancellation request in writing is made at least 3 working days before the event, and in such cases the refund will be subjected to a 10% or HK$100 deduction, whichever is higher.
7. The decision to accept or decline any bookings shall be at the sole discretion of the Chamber.

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