Private consumption and tourism have been among Hong Kong’s important economic drivers in recent years, with the HKSAR Government’s sustained efforts to stimulate local spending. As the world turns the spotlight on the Paris Olympics, Hong Kong should take this opportunity to revitalize the night economy, as the games will mostly be broadcast late in the evening due to the six-hour time difference.  

The 2024 Olympic Games will take place in the French capital between 26 July and 11 August. A total of 35 athletes will represent Hong Kong in various sporting events. In recent years, Hong Kong athletes have achieved remarkable results in major international sports events, sparking a passion for sports citywide. 

Indeed, Hong Kong has played host to many mega sports events over the years, such as the Hong Kong Marathon and the Hong Kong Sevens, which consistently attract huge crowds. The LIV Golf tournament debuted in the city earlier this year, creating a buzz among golf enthusiasts and the public. Many people have visited Hong Kong to participate in or watch these sports events, giving a much-needed boost to inbound tourism and consumption. 

The Government has purchased the broadcasting rights for the Paris Olympics, allowing people to watch the competitions on three local free-to-air TV channels and RTHK. Meanwhile, shopping malls and restaurants can seize this chance to attract customers by providing live coverage of all the events. 

Three years ago, during the Tokyo Olympics, many people flocked to Hong Kong shopping malls to watch the games, which led to a significant increase in footfall and sales. The Paris Olympics is expected to have a similar multiplying effect on the economy, providing an excellent opportunity to boost the city’s night economy.

Hong Kong was once known as the “City of Life.” However, the three-year pandemic has changed people’s lifestyles and consumer behaviour. Despite the Government’s efforts to organize various “Night Vibes” events, the city’s vibrant nightlife has yet to be restored.

Shops and restaurants are reluctant to extend their business hours due to the high operating costs and manpower shortages. This has led to fewer leisure options after dark, affecting people’s willingness to go out and creating a negative cycle. The authorities, businesses and the wider community must work together to reverse this trend and restore Hong Kong’s lustre as the “Pearl of the Orient.”

Jeffrey Lam
[email protected]