The Chamber expresses broad support for the Government’s overarching vision for the development of the areas surrounding Hung Hom Station and its adjacent waterfront (“the Zone”), with particular emphasis on improving connectivity and commuting, and transforming the Hung Hom and Victoria Harbour area into a prominent harbourfront landmark; thereby reinforcing Hong Kong’s position as a world-class international city. We also offer specific comments on land use planning and design strategies to further enhance the Zone’s development. These include the adoption of a holistic and integrated development approach, a review of the residential-to-commercial ratio, and recommendations to further strengthen connectivity, branding, as well as the overall visibility and sustainability of the Zone.