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In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of four workshops is organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all four workshops will be awarded a “Certificate in Applied Corporate Communication” co-issued by HKGCC & PRPA.

Xiaohongshu has become extremely popular in the city due to its large user base and its comprehensive ecosystem of advertising and e-commerce. This makes it an excellent choice for online marketing. Whether you want to create more impactful content or are new to the platform, understanding its user dynamics and developing targeted marketing strategies is crucial for engaging your audience and enhancing brand recognition. In this workshop, Jones will reveal the secrets of driving traffic on Xiaohongshu, by teaching exclusive viral content strategies, follower growth techniques, and advertising tips. You will gain insights into the platform's ecosystem, understand consumer shopping preferences, and learn practical content marketing tips to effectively enhance your brand's presence.

Outline:
1. Overview of the Xiaohongshu Platform
2. Essential Traffic Strategies for Xiaohongshu
3. Promotion Strategies and Case Applications for Businesses
4. Practical Use of KOC/KOL in Xiaohongshu Promotion
5. Advertising Applications and Data Analysis on Xiaohongshu

Learning Outcomes:
- Understand the Xiaohongshu ecosystem, including its content formats, user demographics, and shopping behaviors, to identify key opportunities and recognize the influence of KOLs and influencers.
- Develop effective content marketing strategies to create engaging, viral-worthy content across various Xiaohongshu formats, and grow a loyal follower base through strategic account management and community building.
- Implement data-driven advertising campaigns on Xiaohongshu, utilizing the platform's tools and targeting options to optimize for conversions, and integrate Xiaohongshu marketing efforts into a holistic digital strategy to measure its impact on brand awareness, customer acquisition, and sales.

Who Should Attend:
Corporate communications, corporate affairs and digital marketing professionals seeking to leverage Xiaohongshu for their brand’s online presence.

Workshop 1: “Cybersecurity Risk: Protect Your Brand Reputation” on 27 September, please register here.
Workshop 2: “Crisis Management and Communication in Action” on 3 October, please register here.
Workshop 3: “Internet Trend Analysis and Applications” on 9 October, please register here.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Jones Ng, Founder and Director, Chiwa Digital Media Capital Group

Jones is the Founder and Director of Chiwa Digital Media Capital Group. With over 18 years of experience in online marketing in mainland China, he established the WeChat account “Heyyo Hong Kong,” which has attracted over 300,000 followers and averages more than 1 million monthly readers. It ranks in the top 3 for mainland tourists. Jones has collaborated with renowned brands such as Watsons, MTR, SKII, and Alipay. He has been invited to share his insights at over 50 events by organizations like Nasdaq and HSBC PayMe. Additionally, he contributes columns to Ta Kung Pao, Master Insight HKEJ, and HSBC Vision Go.

Date and Time

2024/10/22 14:30 to 17:00

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Wabi Law
Tel: 28231293
Email: wlaw@chamber.org.hk

Fee

Members @ HK$800 / Non-Members @ HK$1,000
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.