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In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of four workshops is organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all four workshops will be awarded a “Certificate in Applied Corporate Communication” co-issued by HKGCC & PRPA.

Hong Kong's internet has been rapidly evolving since the 1990s, with technological advancements condensing what was once a 10-year cycle into 5-year and even 3-year cycles. We have seen transitions from Web 1.0 to Web 2.0, from desktop to mobile, from Yahoo to Google, from Apple News to YouTube, and from public to private social networking.

Looking to the future, several important questions arise: Where will the next wave of high traffic come from? What opportunities exist for increased content exposure? How is HK01 preparing for these changes? Can AI be relied upon, and could AI-created content become a trend? What potential opportunities and risks lie ahead? Also, which platforms are likely to fail, and which media platforms might disappear over time?

Outline:
1. Evolution of Media and Internet in Hong Kong
2. Trends in Internet Platforms and Content
3. Case Study: Strategy of HK01 Media
4. Application of AI Technology in Content Creation
5. Rise and Fall in Platforms and Media

Learning Outcomes:
This course provides an in-depth exploration of the rapidly evolving internet landscape in Hong Kong, from the early Web 1.0 era to the current mobile-centric Web 2.0 environment. Participants will analyze key trends and transformations, such as the rise and fall of platforms, content formats, and social media models, as well as the accelerating pace of technological change. They will also examine emerging "super traffic" channels, content exposure growth opportunities, and the impact of AI-generated content. By developing a framework for anticipating platform decline, participants will gain the skills to navigate the dynamic Hong Kong digital ecosystem and identify emerging trends.

Who Should Attend:
Corporate communications, corporate affairs and digital marketing professionals and business executives and decision-makers

Workshop 1: “Cybersecurity Risk: Protect Your Brand Reputation” on 27 September, please register here.
Workshop 2: “Crisis Management and Communication in Action” on 3 October, please register here.
Workshop 4: “Xiaohongshu (小紅書) Marketing Strategies for Brand Promotion” on 22 October, please register here.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Manson Chum, Senior Director, Digital Operations, HK01

In the new media era, the role of journalists has evolved from mere reporters to versatile media professionals. They must be prepared for the impact of web traffic, the need for creativity, and the competition with algorithms. Manson Chum began his career as an investigative journalist in 2004 and currently serves as the Senior Director of Digital Operations at HK01. He leverages his journalistic sensitivity to capture readers’ attention, enhance the platform’s reach, and address issues of public concern for every citizen.

Date and Time

2024/10/09 14:30 to 17:00

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Wabi Law
Tel: 28231293
Email: wlaw@chamber.org.hk

Fee

Members @ HK$800 / Non-Members @ HK$1,000
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.