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In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of three workshops is organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all three workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

Workshop 1: "Crisis Communications and Brand/Reputation Management" on 24 January
The PR workshop equips participants with essential knowledge and skills to effectively manage corporate reputation and crises. The programme will cover crisis prevention, crisis handling, and post-crisis recovery, emphasizing timely communication with internal and external stakeholders. Real-life case studies will be presented during the workshop to provide practical insights. Participants will also explore the significance of reputation management and learn techniques to build, protect, and restore a positive image. Additionally, the Gold Award winner in Brand/Reputation Management of the 5th Hong Kong Public Relations Awards 2023, MTR Corporation, will share the award-winning case study.

Workshop 2: "Navigate the Changing Media Landscape" on 1 February 2024
(Event Code: W240201TD, please register here)

Workshop 3: "Digital Communications in Practice" on 6 February 2024
(Event Code: W240206TD, please register here)

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

C F Kwan, Professor of Practice (Corporate Communications), Hong Kong Polytechnic University

CF Kwan has over 30 years of solid experience in corporate communications, management, and people development. He has served in major corporations, including Cathay Pacific Airways, New World First Bus, NWS Holdings, and Hang Lung Group. Mr Kwan is a Founding Member of The Hong Kong Public Relations Professionals' Association (PRPA) and is currently a Professor of Practice (Corporate Communications) at The Hong Kong Polytechnic University.

Linda Choy, Corporate Affairs and Branding Director, MTR Corporation

Linda Choy has extensive experience in public affairs, communications, public engagement, and journalism. She started her career in 1992 as a reporter for the South China Morning Post ("SCMP"). She later joined the HKSAR Government as an Administrative Officer, holding several positions in various policy bureaux between 1998 and 2004. Ms Choy rejoined SCMP as its China News Editor in 2004. She was later promoted to News Editor before she took on the position of Director, Government Relations of Hong Kong Disneyland Management Limited ("HKDML") in 2007. In 2008, she left this role and was appointed by the HKSAR Government as the Political Assistant to the Secretary for the Environment until 2012, after which she rejoined HKDML as its Vice President, Communications & Public Affairs, a position she held from 2013 to January 2020.

Linda is currently a member of the Lantau Development Advisory Committee and the Advisory Committee on Mental Health. She is also Vice Council Chair of Hong Chi Association, a non-government organization in support of people with intellectual disabilities, and a member of the Public Libraries Advisory Committee, the Board of Advisors of Radio Television Hong Kong, as well as the Community Involvement Committee on Greening. Linda holds a Bachelor of Social Sciences degree in Communication (Journalism) from the Hong Kong Baptist University, a Master of Science degree in International Relations from the London School of Economics and Political Science in the United Kingdom, and a Master of Arts degree in Buddhist Studies from The University of Hong Kong.

Language

Cantonese

Date and Time

2024/01/24 09:30 to 12:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Dylan Leung
Tel: 2823 1245
Email: [email protected]

Fee

Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.