What's On

Data analysis is an indispensable link for e-commerce businesses to grow well. Through data collection and analysis, we can develop better marketing and operational strategies and understand consumer habits, behaviour and their purchase journey.

Discover what Google Analytics can do for your business as you should never miss out this important website analytic tool. Understand the data and performance, and find out how to optimise your marketing and advertising campaigns through Google Analytics.

Course outline
  • What is Digital Analytics – Analytics' role in a multi-platform online world
  • Google Analytics' features & standard reports
  • How to identify "Objectives" and "Traffic Source" and what insights can you gain?
  • Know about your target audience: segmentation of website traffic
  • Visitors' behaviour on your site and actions to take to improve their experience
  • Key metrics for analysing
  • Reporting & Analysis Tools available in Google Analytics

Who Should Attend the Workshop?
  • Business owners
  • Positions in charge of Digital Marketing/ Marketing/ Communication/ Digital Performance/ Brand Management/ Advertising & Promotion / IT Solution
  • People interested in working in the advertising industry

Key Takeaways
  • Understand the importance of analytics and its role in a multi-platform online world
  • Get to know the features and functions of Google Analytics
  • Discover what Google Analytics can do for your business

Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event
- To minimise the risk of spreading the coronavirus, if you or a family member has been overseas within 14 days of this event, then we kindly request that you do not attend.
- To prevent the spread of Covid-19, food and beverages will not be provided during the event
- Chamber staff will be conducting temperature checks at the premises.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Eddie Chu

Senior Digital Performance Manager, Madcradle Online Limited

With solid experience in strategic marketing, Eddie is competent in the field of digital performance marketing, especially media planning and data analysis. He is a professional equipped with Google Ads certification on Search, Display, Video, Mobile, and Google Analytics. Eddie has served and driven business success for different companies and brands, including Prime Credit, AEON, and Manchester Business School.

Language Cantonese
Date and Time 2021/08/05 14:00 to 18:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Janessa Cheng
Tel: 2823 1239
Fee Members @ HK$950 / Non-Members @ HK$1,150
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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