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Word-of-mouth management has been one of the most challenging aspects for PR practitioners and marketers to survive amidst Covid-19. As consumers today are more willing to express their opinions and dissatisfaction on social media, we need to know the voices of the netizens inside out. Failing this basic step will easily result in a crisis. How can you manage and keep your brand reputation intact?

In this webinar, the speakers will share and discuss various brand cases in crisis management on social media, looking into the latest A.I. technology with practical applications, as well as providing a vital survival kit for PR professionals and marketers.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Law Wing Chung, Managing Founder of Jervois One HK Ltd

Law Wing Chung is the Managing Founder of Jervois One HK Ltd. He was an award-winning journalist who has served in the newsroom for over 12 years. He joined the Government in 2012 and took the position of the Political Assistant to the Financial Secretary. He resigned in 2016 and assisted Mr. John Tsang in the 2017 Chief Executive election. He received a Bachelor of Laws and a Master of Journalism from the University of Hong Kong.

 

Alex Lo, Co-founder of Jervois M

Alex Lo is the co-founder of Jervois M, a brand under Photoblog.hk. He started his career as a news reporter in Ming Pao and Apple Daily, and won several news awards. In 2010, he established Photoblog.hk serving multiple camera brands, educational institutions and public service bodies in Hong Kong. Besides, he joined Law Wing Chung as the Social Media Manager for John Tsang’s election in 2017, which was widely acclaimed as one of the most successful political campaigns in Hong Kong. Alex then started Social Strategy Hong Kong and Jervois M, offering consulting services in social media strategies, content strategies, community analysis and crisis management.

 

Language Cantonese
Date and Time 2021/05/25 14:30 to 16:00
Venue This event will take place online via Zoom
Media Closed to media
Enquiries Cathy Chan
Tel: 2823 1282
Email: cathy@chamber.org.hk
Fee Members @ HK$180 / Non-Members @ HK$280
+$50 for booking offline
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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