Back

What's On

In this online workshop, participants will learn:

• How to develop an effective digital strategy for your organization and gain clear insight into the complexities of planning, strategic management and reporting;
• How digital communications approach to audience engagement; and
• How digital tools and social media platforms can facilitate relevant sales messages and content, making it easier to later offer the right solutions, to the right client, at the right time.

Outline
1. Digital Marketing Overview and Market Latest Trend
2. Customer Experience in Digital
3. Search Marketing
4. Social Media Marketing
5. Digital Promotion Design
6. KOL Strategy
7. Digital Detox & IRL (In Real Life) Marketing

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Daryl Choy, Chief Marketing Officer of Tricor Services Ltd and Founding Circle of World Experience Organization


Daryl is responsible in Experience Design with 20 years of marketing and management experience, with a Master's degree (Hons) in Marketing from The Chinese University of Hong Kong and a Bachelor's degree (Hons) in Economics from The University of Western Ontario, Canada. He is the Mentoring Program Instructor of HKUST and HK PolyU. Daryl is the China partner of Joe Pine - the author of the experience economy and one of the founders of a WeChat-based online university. He started to work in business with Swire as a management trainee before assuming various roles across a wide range of business sectors, including fast moving consumer goods, business and professional services, IT and telecommunications, and media and advertising. His responsibilities ranged the gamut from sales and marketing to management and human resources to learning and development. He has lived and worked in many Mainland cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Zhengzhou. In POAD, he served as Head of Outdoor Media Marketing, and helped POAD become the largest outdoor media. He was also the Head of Human Development for the Crystal Group and won the Gold Medal for Best Management Training and Development from the Hong Kong Management Association. He has been a researcher in customer experience for more than 10 years. His research has received recognition from professors of Harvard and Northwestern. Also, He is Executive Committee member of Digital Marketing Community of HKMA.
 

Language Cantonese
Date and Time 2021/01/27 09:30 to 12:15
Venue This event will take place online via Zoom
Media Closed to media
Enquiries Cathy Chan
Tel: 28231282
Email: cathy@chamber.org.hk
Fee Members @ HK$800 / Non-Members @ HK$1,000
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.