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Social media is indispensable nowadays. With appropriate strategies and applications, it can be the most effective and impactful communication channel hitting the right target group of people. However, if it is managed poorly, it could leave you in crisis. Mastering the social mentality of Netizens (web users), and learning the latest strategies and solutions in managing social media platforms will not only improve the performance of your daily operations, but also to get yourself prepared for handling social media crisis.

Content:
1. Digital marketing era
2. Which social platform is the best?
3. "Like" is your earnings? "Engagement" is the king
4. Strategies of content marketing
5. Social media: PR disaster & PR
6. PR disaster precautions and golden rules
7. Case study

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Kevin Chan, Co-founder & Editor-in-chief of BizHK


Kevin Chan has over 15 years of experience in media, with proven record in strategic planning, media relationship, content development, and social media campaigns in Hong Kong and PRC. He has worked at senior positions in several Hong Kong newspapers including Oriental Daily, Ming Pao and Capital Magazine, and held PR relationship management positions with listed companies in energy resources and pharmaceutical sectors. Kevin is the founder & editor-in-chief of BizHK, winner of the "Hong Kong Cultural and Creative Industries Awards" in August 2017. In 2017 and 2018, He published "Startup Bible 100"&"Startup Bible–Startup Champion" respectively after interviewing over 100 startups and entrepreneurs. He is currently leading a social media editorial team to execute marketing projects and campaigns, and conducting professional training in social media content marketing and crisis management.

Language Cantonese
Date and Time 2020/11/26 09:30 to 12:00
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Cathy Chan
Tel: 28231282
Email: cathy@chamber.org.hk
Fee Members @ HK$750
+$50 for booking offline
Members Only
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.