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Key opinion leaders (KOLs) have been a key driver to social trends these days. If you could utilize the KOLs' influence properly, together with the appropriate online marketing strategies, your company's brand awareness could be boosted enormously

This training workshop embodies straight-forward learning and sharing of real-life examples, which will enable participants to understand the mechanism of how brands and KOLs co-operate to maximize the marketing impact. Curated 2020 trends and strategies will also be shared in this workshop.

Course Content:
1) How to choose the right social media and cross-platform usage for your brand?
⁃ Only the "old" ones use Facebook?
⁃ Is Instagram the most popular application for teenagers?
⁃ Is it a must for KOLs to promote via YouTube?
⁃ Is it necessary to use WeChat to enter the China market?
- Will the Little Red Book become the new darling of social media platforms?

2) How to choose the most suitable KOL? Is it always the case that we should collaborate with the KOL with the largest number of followers?

3) What should we prepare when we collaborate with different KOLs?

4) The integration of KOL and KOC (Key Opinion Consumers) to promote new trends.

5) How to evaluate effectiveness and reduce costs of a marketing campaign?

6) Examples sharing and discussions.

To minimize the risk of spreading the coronavirus, this informative session will be conducted in the format of a webinar.

Speaker(s) Ivan Fok
Intimex Business Solutions Company Limited


Ivan Fok has over 15 years' experience in e-commerce and business development. He has delivered lectures covering e-commerce and online marketing as an instructor in universities, HKTDC, FHKI, CMA, CPA Australia, HKICPA, ET Business College, YOT and TID. He has also successfully helped over 6,000 Hong Kong corporate clients with their e-commerce business by offering web site development, online marketing and consultancy services.

Intimex Business Solution Co. Ltd, established over 23 years ago, has served over 6,000 clients, including large corporate and SMEs, multinationals, government departments as well as charities. Intimex provides reliable online platform and website system setup services, including mobile website, web store system, online trading system, email promotion system, online payment system, internet marketing and government funding consultancy services
Language Cantonese
Date and Time 2020/08/13 14:30 to 17:30
Venue This workshop will take place online via ZOOM
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Email: kelly@chamber.org.hk
Fee Members @ HK$850 / Non-Members @ HK$1,050
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Details about how to join the webinar will be sent by e-mail. Zoom is available on both desktop and mobile devices.
- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.