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To support the Government's efforts to stop the spread of the coronavirus, we will postpone upcoming roundtable luncheons, seminars, training programmes and networking receptions. Safeguarding public health is our top priority. We will announce the new date in due course and arrange a full refund for those who have booked. Thank you for your understanding.

When a prospective customer is looking for a product, restaurant, service, promotion, or anything from anywhere in the world, they're likely going to search for it on Google first. That's how Google Ads work: someone enters a search term and Google provides them a relevant ad for a product or service.

In the world of business, Google Ads can be a hugely successful tool for driving traffic, marketing your product, and getting sales. If you've been ignoring the most popular (and effective) online advertising platform in the world, it's time for you to take a second look.

In this workshop, we will be covering:
• Why online advertising
• Introducing Google & YouTube's advertising platforms
• Types of ads
• How to get started on both channels
• Tips and tricks to get best results in 2020

Participants can have free access on the following online platforms:
1. Concinnity (https://tools.concinnitylimited.com/)
- 3 months access to Concinnity's SEO tool (Current free trial on the page will end in Feb 2020.)
** Value for the SEO Tool can be found in here.

2. MavSocial (https://mavsocial.com/)
- 3 months of access for the tool MavSocial for 'Advanced' or 'Business' options.
** Value of Advance and Business package can be found in here.

3. Odoo (https://www.odoo.com/)
- 12 months of access for the tool Odoo for 'CRM' and 'EDM' sections.
** Value of the Tools can be found in here.

Session 3: "Search Engine Optimization 101" on 28 February
(Event Code: W200228TD, please register in here)

Session 4: "Social Media Advertising & Mobile Marketing" on 6 March
(Event Code: W200306TD, please register in here)

Session 5: "Tracking and Analytics" on 13 March
(Event Code: W200313TD, please register in here)

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)	Vishwas Thakkar, Founder of Concinnity Limited Vishwas runs Concinnity Ltd, a boutique digital consultancy specializing in analytics, marketing automation and Search Engine Optimization. He gives advice to clients from various industries, including fitness, insurance, publishing, fashion, e-commerce, and food & beverage, regarding development and implementation of online marketing strategies, to achieve predefined objectives. He is a post-graduate in Business Management and has a bachelor's degree in Engineering majoring in Information Technology. His prior experience as a software professional brought him to work with investment banks such as ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure from IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results driven strategies.
Language	English
Date and Time	2020/02/21 09:15 to 12:15
Venue	Chamber Theatre, 22/F United Centre
Media	Closed to media
Enquiries	Kelly Leung Tel: 2823 1239 Email: kelly@chamber.org.hk
Fee	Event Postponed Members @ HK$950 / Non-Members @ HK$1,150 +$50 for booking offline This event accepts Chamber Coupon (terms and conditions) Members enjoy 30% discount with BOC HKGCC VISA Card
Notes	- Bookings are only confirmed upon receipt of payment, on a first come first served basis. - Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted. - The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued. - No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher. - Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons. - A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money. - Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.