||P.W. Choy, Founder of Global Service Design Network Hong Kong Chapter
P.W. Choy specializes in Experience Design with 20 years of marketing and management experience. He holds a Master's degree (Hons) in Marketing from The Chinese University of Hong Kong and a Bachelor's degree (Hons) in Economics from The University of Western Ontario, Canada. He is a Mentoring Program Instructor of HKUST and HK PolyU. He is the China partner of Joe Pine - the author of the experience economy and one of the founders of a WeChat-based online university. He has lived and worked in many Mainland cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Zhengzhou. In POAD, he served as the Head of Outdoor Media Marketing, and helped POAD become the largest outdoor media. He was also the Head of Human Development for the Crystal Group and won the Gold Medal for Best Management Training and Development from the Hong Kong Management Association. He has been a researcher in customer experience for more than 10 years. His research has received recognition from professors of Harvard University and Northwestern University.
P.W. Choy's affiliation includes Consultant member of CustomerThink, California USA (2007-2008); Chartered Marketer; Chartered Institute of Marketing; Senior Member of Hong Kong Institute of Marketing; Full Member, Hong Kong Management Association; Founder of Service Design Network Hong Kong Chapter.
Corporate Strategy: Internet, Online & Offline, Execution
Brand Experience: Brand positioning, Competitor strategy, Marketing strategy
Customer Experience: Experience journey design, Touchpoint mapping, Experience innovation
Employee Experience: Corporate culture, Management effectiveness, Team development
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