The Chinese digital revolution is evolving at an extremely fast pace. Alibaba and Tencent have consolidated their positions in social media and e-commerce while new platforms are continuously being introduced. The digital revolution in China have seen innovation in engagement, payment and video that have evolved faster than anything in the western countries. What is the impact of these e-commerce/ digital and social media trends on the purchase behaviours of China luxury consumers? What are some of the new initiatives from Alibaba and Tencent that will change the e-commerce and social media landscape? What are some of the initiatives + digital strategies of luxury brands in engaging the Chinese luxury consumers? In this workshop, our speaker will showcase important digital (e-commerce + social media) trends that is shaped by the social cultural + economic progress of China.
1. Current ecosystem of the digital strategies in China
2. Latest initiatives from Alibaba and Tencent:
- Alibaba: e-commerce gateway to China for French brands
- Tencent: WeChat Weixin Xiaochengxu (微信小程序) and the impact it has on how the Chinese luxury consumers are using such apps
3. How luxury brands are leveraging social and e-commerce platforms to change their business models:
- How Maserati collaborates with Tmall to disrupt the luxury automotive sales cycle
- Richemont digital strategy for China
- Kering digital strategy in China
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.
Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.
||Simon Tye, Executive Director, CSG Research
With over 20 years of consumer research experience, Simon is a specialist in the luxury consumer market in Asia, working in the luxury, banking/ finance (premium + private banking), hospitality and automotive industries. He has presented in many conferences and published research about the evolving affluent customers in Asia (particularly in Greater China on the trends, purchasing behaviour, shifting attitudes, adoption of technology, desire and aspirations). With a focus on customer services, customer engagement, and customer journey, Simon has worked with clients on innovative services and engagement to drive sustainable business growth. He has worked on regional projects for the past 15 years, and has also worked and lived in Singapore, Shanghai and the USA.
|Date and Time
||2017/09/19 09:15 to 11:45
||Chamber Theatre, 22/F United Centre
||Closed to media
||Members @ HK$680 / Non-Members @ HK$880
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
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