THE ULTIMATE TOOL FOR COMMUNICATORS AND LEADERS
UNTIL FINALLY™ is an experiential instructor-led programme developed in collaboration with DAVID HUTCHENS, , an international authority on Storytelling and its application in business and leadership.
This programme will show how to FIND, COLLECT, CRAFT, and TELL authentic stories to enhance your ability to…
• Impress, build trust, and connect with others
• Influence stakeholders, co-workers, and customers
• Communicate corporate values, visions and strategies
• Lead by inspiring and motivating others
• Teach and coach for performance breakthroughs
6 AMAZING BENEFITS OF STORYTELLING…
KNOWLEDGE CREATION / TRANSFER: Experience is the best teacher and a compelling story is a close second. A well-crafted story makes meanings, teaches concepts and skills, inspires actions and boosts performance.
EXECUTION: Stories are "sticky". It is 22 times more memorable than facts alone. We do what we remember !
TRUST / RAPPORT BUILDING: Sharing personal stories fosters empathy and resonance; Research has shown that storytelling makes leaders more charismatic, adorable and trustworthy.
INFLUENCE / CHANGE MANAGEMENT: Storytelling is way better than giving instructions, which weakens autonomy and motivation to perform. It is also better than delivering feedbacks, which implies judgment and hierarchy. An authentic story changes minds and inspires actions in a "non-abrasive" manner.
ENGAGEMENT: Marketers build brands and fan base with stories! Stories engage people emotionally and unite people around ideas.
ALIGNMENT: Stories foster deeper understanding of difficult and abstract concepts. Great leaders know how to communicate corporate values, visions and strategies with stories.