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YouTube is the second most important website in Hong Kong*. During the pandemic, video consumption has increased dramatically. Knowing how to maximise the opportunities coming from the video platform is now a fundamental step for every company's marketing plan. This session aims to provide the attendees a comprehensive overview of the most effective advertising formats and strategies with a focus on lead generation and sales.

*Source: Digital in 2023 in Hong Kong", We Are Social and Hootsuite Report

Key Takeaways:
• Understand the most effective options and strategies for direct response YouTube campaigns.
• Use the best practices to craft memorable videos which convert and bring results.
• Identify the right audiences for your video advertising campaign.
• Explore how to measure your campaign results precisely and work against the right metrics/targets.
• Optimise your campaign for scalability and improved results.

Who Should Join This Event:
- Business owners who want to start marketing campaigns on YouTube but don't know how.
- Online marketers who need performance optimisation tips for their current video advertising strategies.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Francesco Bonafine

Co-Founder / Managing Director, Digital Nomads Hong Kong

Francesco Bonafine has 14 years of experience in IT with direct experience in IBM and Google. He spent 7 years working for Google in account management and sales management roles around the world (Ireland-Italy-US-Philippines). During that period, he was part of the Product Management Team for Google AdWords Express. In 2017, Francesco founded the Digital Marketing Agency “Digital Nomads Hong Kong” – Official Google Partner. He is a public speaker for the HKTDC, the HKGCC, the Italian Chamber of Commerce of HK and Macau and several large Hong Kong co-working spaces. Francesco is also Google Ads, Google Analytics and Facebook Blueprint Certified.

Language English
Date and Time 2023/11/30 14:00 to 15:45
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Zhao
Tel: 28231293
Email: [email protected]
Fee Members @ HK$120 / Non-Members @ HK$240
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.

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