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We live in a world where attention span lasts only nanoseconds, and everyone is vying for eyeballs and airtime. An effective press release can help on maximizing media exposure, getting the right message across, or even averting a potential PR crisis.

In this two-hour face-to-face workshop, the speakers will work on creating a press release that is eye-catching, yet simple. Here are some of the topics that will be covered:

• Becoming a good writer
• Finding a lead for the story
• Step-by-step guide to building a press release
• Common mistakes to avoid
• Writing exercises

Coronavirus Containment Measure:
- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event.
- Attendees, who feel unwell are advised against in-person attendance at the Chamber. If attendees are required to undergo compulsory testing, please kindly bring along a negative PCR or RAT test result when attending physically.
- To prevent the spread of Covid-19, food and beverages will not be provided during the event.
- All visitors must scan the "LeaveHomeSafe" QR code at the entrance and undergo body temperature checks.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Catherine Wong, Communication Trainer and Coach

Catherine Wong is a dynamic communication trainer and coach, with diverse experience in working with clients from the financial services, chemical, professional services, property development, technology, media and transportation industries. Prior to becoming a trainer, she was the Hong Kong office head of a global PR consultancy, having extensive experience in media relations, issue management and crisis communication. In the past decade, she worked closely with clients to handle different types of journalists and stakeholders in the midst of crises, public skepticism, and concerns. Catherine has coached and trained staff from different levels – from middle managers to C-suite executives on topics related to leadership, communication, change management and transition. She emphasizes the importance of mindset and behavioural change when working with her clients. Her clients include: Amadeus, AsiaWorld-Expo, BlackRock, Cathay Pacific, Dow Corning, Dragages, HSBC, Prudential, Hong Kong Police College, Wyeth Nutrition and Shui On Land.

Chee-may Chow, Media and Communication Consultant

Chee-may Chow is a media and communication consultant with a background in journalism and has been in the profession of public relations since 2011. She has served a number of corporate and government clients, including MTRC, Hong Kong Police College, Link REIT and a number hotel groups, focusing on public engagement, public leadership and media training. Before working in public relations, Chee-may led a successful career in broadcast journalism, working for news outlets including CNBC, TVB, Reuters and RTHK. Between 2008-2011, she was the Chief Manager of the Commissioner for Heritage, under the HKSAR Government’s Development Bureau. She was responsible for the public engagement and public education of government initiatives in heritage conservation.

Language Cantonese
Date and Time 2022/07/20 14:30 to 16:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Cathy Chan
Tel: 2823 1282
Email: cathy@chamber.org.hk
Fee Members @ HK$380 / Non-Members @ HK$770
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

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