What's On

It is widely recognised that traditional meat consumption imposes heavy environmental demands on our planet in the form of greenhouse gas emissions and is a major contributor to climate change. Although historic efforts were made to create meat alternatives, these were often market flops that failed to meet consumer expectations.

Change is however afoot with brands such as Impossible Foods and Beyond Meat enjoying commercial success with their plant-based meat products, which offer the taste and nutritional value of animal-based meat but without the negative environmental impacts associated with the animal meat industry. The rapid growth in sales of plant-based meat has not gone unnoticed and the number of market participants have since grown to include major conventional meat producers such as Tyson, Hormel and Nestlé, among others.

With lingering challenges such as convincing sceptics and meat lovers that plant-based alternatives are able to deliver in terms of taste and texture, what does the future hold for alternative protein? Would laboratory grown meats pose a threat? Where are the growth markets?

For answers to these questions and more, join our webinar on 4 February when Nick Cooney, Founder and Managing Partner at Lever VC, and Nick Halla, SVP International at Impossible Foods, will share their experiences with promoting plant-based meats from both the investment and commercial perspectives.

Please refer to the following details on the virtual seminar:
- Upon successful registration of the event, a unique webinar link will be sent to your registered email 2 days before the event. Please refer to the troubleshooting guide here should you experience any issues in locating the webinar link.
- Instructions on downloading Zoom and joining a webinar can be found here. We suggest that you familiarize yourself with the software in advance of the webinar.
- Please log in 15 minutes (at 9:45 am) before the event begins, through the link that will be sent to your registered email. This will allow time to address any technical issues that may arise.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.


Nick Cooney

Founder and Manager Partner, Lever VC

Nick Cooney is Founder and Managing Partner at Lever VC, a venture capital fund investing in early stage companies in the alternative protein sector (plant-based and cultivated meat, egg and dairy companies). Lever VC operates globally, with offices in Hong Kong and the U.S. and staff in the US, Hong Kong, Europe, and Israel. He has been working in the alternative protein space for over 15 years. (Entrepreneurs and startups interested in connecting with Lever VC about possible investment can reach the team and submit information about their company at

Nick was the Co-Founder and former Managing Trustee and Investment Committee member of the New Crop Capital venture capital trust, as well as Co-Founder and former Board Chair of the Good Food Institute, the world’s largest non-governmental organization working to grow the alternative protein space.

Nick has invested in over 40 alternative protein deals around the world, including Beyond Meat, Memphis Meats, and other market leaders with combined value of over $7 billion USD. He currently serves on the board of several portfolio companies in the space.

In his previous policy work in the alternative protein sector, Nick oversaw multi-million annual budgets and managed a team of 45 staff working to promote and market alternative protein products to consumers across North America, South America and Asia, and make similar food policy improvements. He also worked with major international food companies such as Nestle, Danone and others on adding more alternative proteins and other issues. Early in his career, he taught entrepreneurship through a University of Pennsylvania program affiliated with the Wharton School.

Nick Halla

Senior Vice President International, Impossible Foods

Based in California’s Silicon Valley, the industry-leading food-tech startup Impossible Foods makes delicious, nutritious and sustainable meat, fish and dairy from plants in order to restore biodiversity and reduce the impact of climate change. Investors include  Coatue, Bill Gates, Google Ventures, Horizons Ventures, Khosla Ventures, Mirae Asset Global Investments, Open Philanthropy Project, Sailing Capital, Temasek, UBS, and Viking Global Investors.

Nick Halla joined Impossible Foods as its first employee and has helped build the company from the ground up. Nick has held numerous senior executive roles at Impossible Foods and currently serves as Senior Vice President for International. He oversees the company’s growing presence around the world, including overseas business development and operations.

Before joining Impossible, Nick was an expert in food commercialization at General Mills, where he developed and launched several new product lines and designed large-scale food manufacturing systems. He also has experience in agriculture, having grown up on a family dairy farm, and commercializing new technologies such as solar, energy storage and biofuels.

Nick holds a B.S. in Chemical Engineering from the University of Minnesota, an MBA from the Stanford Graduate School of Business, and an M.S. in Environment and Resources from the Stanford School of Earth Sciences.

Language English
Date and Time 2021/02/04 10:00 to 11:00
Venue This seminar will take place online
Media Closed to media
Enquiries Brian Shum
Tel: 2823 1220
Fee Members @ HK$100 / Non-Members @ HK$200
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
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- The registration fee is non-refundable for this event.