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The e-commerce market in Latin America (LATAM) is currently considerably smaller than those of Asia and North America. However, demographics and growing mobile use mean that it possesses tremendous potential for growth.

The 33 countries of Latin America have a total population of more than 600 million. They have an average age of slightly below 30 and are receptive to using mobiles and the internet to shop. With mobile internet use being a key driver of e-commerce, it is estimated that total online retail sales in LATAM will increase to reach US$2.345 trillion by 2022, according to eMarketer.

Global players now establishing a footprint in the region include Alibaba, Amazon, eBay, Apple and Walmart, with the more developed markets for e-commerce including Argentina, Brazil, Chile, Colombia and Mexico.

At this roundtable luncheon, experts will provide an overview on how Hong Kong companies can access this market via e-commerce, and also analyze the opportunities and challenges that investors may face in the LATAM e-commerce sector.

About the Speakers:

Anson Bailey, Head of Consumer & Retail, ASPAC and Head of Technology, Media & Telecoms in Hong Kong, KPMG
Anson Bailey joined KPMG China in 1999 and is currently a partner based in the Hong Kong office heading up the Consumer and Retail Practice. He provides thought leadership reports and briefings for senior executives covering innovation and consumers in China and Asia, and helps corporates understand these markets.

Louis Chan, Assistant Principal Economist (Global Research), HKTDC
Louis Chan provides leadership and direction on research into market development in the Americas and Europe. He also provides a macro view for Hong Kong's SMEs to help them formulate export strategies.

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)	Anson Bailey, KPMG Head of Consumer & Retail, ASPAC Head of Technology, Media & Telecoms, Hong Kong Louis Chan, HKTDC Assistant Principal Economist (Global Research)
Language	English
Date and Time	2019/12/11 12:30 to 14:00
Venue	Chamber Theatre, 22/F United Centre
Media	Closed to media
Enquiries	Kari Yu Tel: 2823 1266 Email: kari@chamber.org.hk
Fee	Members @ HK$190 / Non-Members @ HK$400 +$50 for booking offline This event accepts Chamber Coupon (terms and conditions) Members enjoy 30% discount with BOC HKGCC VISA Card
Notes	- Bookings are only confirmed upon receipt of payment, on a first come first served basis. - Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted. - The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued. - No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 3 working days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher. - Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons. - A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money. - Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.