The e-commerce market in Latin America (LATAM) is currently considerably smaller than those of Asia and North America. However, demographics and growing mobile use mean that it possesses tremendous potential for growth.
The 33 countries of Latin America have a total population of more than 600 million. They have an average age of slightly below 30 and are receptive to using mobiles and the internet to shop. With mobile internet use being a key driver of e-commerce, it is estimated that total online retail sales in LATAM will increase to reach US$2.345 trillion by 2022, according to eMarketer.
Global players now establishing a footprint in the region include Alibaba, Amazon, eBay, Apple and Walmart, with the more developed markets for e-commerce including Argentina, Brazil, Chile, Colombia and Mexico.
At this roundtable luncheon, experts will provide an overview on how Hong Kong companies can access this market via e-commerce, and also analyze the opportunities and challenges that investors may face in the LATAM e-commerce sector.
About the Speakers:
Anson Bailey, Head of Consumer & Retail, ASPAC and Head of Technology, Media & Telecoms in Hong Kong, KPMG
Anson Bailey joined KPMG China in 1999 and is currently a partner based in the Hong Kong office heading up the Consumer and Retail Practice. He provides thought leadership reports and briefings for senior executives covering innovation and consumers in China and Asia, and helps corporates understand these markets.
Louis Chan, Assistant Principal Economist (Global Research), HKTDC
Louis Chan provides leadership and direction on research into market development in the Americas and Europe. He also provides a macro view for Hong Kong's SMEs to help them formulate export strategies.