Sports events are proving to be a powerful catalyst for Hong Kong, from tourism and economic growth to international recognition. With a busy calendar of world-class competitions, increasing visitor numbers and the 15th National Games next month, the city is rewriting the events playbook while showcasing its unique cultural flair.
Central to this transformation is the government’s strategic push to integrate sports into its tourism and economic development plans. The “M” Mark scheme, which supports major international sports events and globally recognized competitions, featured 16 events from January to August. Events under the scheme receive between HK$6 million and HK$15 million in funding, depending on their scale and impact. The goal is clear: attract the world’s best athletes, engage global audiences and boost Hong Kong’s standing as Asia’s events capital.
According to the Culture, Sports and Tourism Bureau, Hong Kong is projected to welcome 49 million visitors in 2025, representing a 10% increase compared to the previous year. August alone accounted for 5.15 million visitors, reflecting a 16% year-on-year growth and surpassing the post-pandemic monthly record of 4.7 million set in January 2025. The first eight months of 2025 have seen 33 million visitors, a 12% rise over the same period last year.
The data suggests a positive recovery trend in Hong Kong’s tourism industry, likely driven by easing travel restrictions and renewed consumer confidence post-pandemic. If the current growth rates continue, Hong Kong could reach or even exceed its projected annual visitor numbers, indicating robust demand and successful tourism revival efforts.
Scoring Big
As an integrated sports and entertainment landmark, Kai Tak Sports Park (KTSP) plays a vital role in reinforcing Hong Kong’s status as Asia’s events capital. KTSP Stadium welcomed over one million spectators within just five months of opening, showcasing its appeal to local, regional and international audiences.
KTSP is strategically positioned to elevate Hong Kong’s global profile, attracting world-class events and boosting tourism and economic activity.
Beyond sports, KTSP contributes to urban revitalization and community engagement, supporting the city’s broader experience economy.
This year, the Cathay/HSBC Hong Kong Sevens 2025 was held for the first time at KTSP. It was a landmark success, with over 100,000 fans packing the stadium across three days to cheer on elite rugby teams from around the world. Argentina’s men and New Zealand’s women claimed the title. The event was a cultural celebration, with live music, fan zones and a carnival atmosphere that showcased the city’s flair for hosting.
Football fever followed close behind. The Hong Kong Football Festival 2025 brought European giants like Liverpool, AC Milan, Arsenal and Tottenham Hotspur to Kai Tak Stadium, drawing nearly 100,000 spectators and generating global media buzz.
The Saudi Super Cup, hosted in August at Hong Kong Stadium, added another layer of prestige, featuring stars like Cristiano Ronaldo and Karim Benzema, and strengthening ties with the Saudi Arabian Football Federation. Besides catering to thousands of spectators, these events also filled hotel rooms, restaurants and shopping districts, delivering a tangible boost to the local economy.
Last year, cricket fans enjoyed a nostalgic revival with the Hong Kong Cricket Sixes returning after a long hiatus. Awarded “M” Mark status due to its overwhelming popularity, the tournament is scheduled to return from 7 to 9 November 2025 at Tin Kwong Road Recreation Ground. It will feature 12 top teams, including world No. 1 India.
On 30 November, the 2025 Sun Hung Kai Properties Hong Kong Cyclothon will welcome thousands of cyclists from around the globe. Participants will race along 32km and 50km routes, weaving past some of Hong Kong’s most iconic landmarks. The finish line is at Jordan Road Flyover, with the celebration continuing at a carnival at the West Kowloon Cultural District.
Beyond the big-ticket events, Hong Kong is also embracing a diverse sports portfolio. The FIBA 3x3 World Tour brought street-style basketball to the city in July, while the BLAST Premier Hong Kong Rivals e-sports tournament in November will tap into the booming digital sports market. The line-up reflects Hong Kong’s ability to evolve with global trends, appealing to younger audiences and expanding its reach beyond traditional sports.
15th National Games
The crown jewel undoubtedly is China’s 15th National Games, which Hong Kong will co-host with Guangdong and Macao from 9-21 November. The three cities will also host the 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games from 8-15 December.
This is the first time Hong Kong has been named as one of the host cities for the National Games, hosting competitions in fencing, athletics, cycling, golf, rugby sevens, triathlon and men’s U22 basketball. The National Games serve as a statement of Hong Kong’s ambition and capability, highlighting the city’s upgraded infrastructure, organizational expertise and sports culture to a nationwide audience and beyond while deepening regional collaboration.
An Economic Boost
Tammy Wu, Chairman of HKGCC’s Retail & Tourism Committee, said Hong Kong’s proven record in hosting major sports events would significantly enhance tourism and help the struggling retail sector.
“The National Games, in particular, are anticipated to draw visitors from the Mainland and abroad, providing a boost to the local economy through spending on dining, shopping and entertainment,” she noted. “Even those who cannot attend in person will be exposed to Hong Kong’s dynamic cityscape and vibrant atmosphere via broadcasts of the various competitions, which may encourage future visits.”
Wu suggested that museums and cultural institutions could offer special discounts to National Games ticket holders, which would enrich visitor experiences while cross-promoting non-sporting attractions.
In light of all these developments, she said that the Committee is broadening its scope and will be renamed the “Retail, Culture, Sports and Tourism Committee.” “This rebranding reflects our commitment to enhancing advocacy across policies, strategies and development plans in culture and sports – short, medium and long-term – areas that are intrinsically linked to retail and tourism,” Wu explained.
Tim Bredbury, Head of Sports & Events at Connexus Travel, noted that major events such as the Hong Kong Rugby Sevens, the Standard Chartered Hong Kong Marathon and the Dragon Boat races have long attracted international crowds to Hong Kong. “But what’s important now is that we build a legacy around the city’s sporting heritage and find ways to create and market our own stars of the future,” he stated.
To meet growing demand from the Greater China market, the company has launched a new Sports Travel division. Bredbury revealed that more travellers – particularly from the luxury segment – are planning trips around major sporting events, including the 2026 FIFA World Cup. Connexus has been appointed as a non-exclusive sales agent for On Location, covering World Cup hospitality for the Greater China region.
He also highlighted the recent successes of Hong Kong athletes, pointing out that the Hong Kong rugby team has qualified for the 2027 Rugby World Cup in Australia. Athletes like Taichi Kho, who is competing on the European golf tour, and Kolman Wong, the first player from Hong Kong to reach the third round of the US Open, are generating excitement, with tickets for his appearance at the Hong Kong Open now being snapped up.
“Every Hong Kong event should be viewed as an opportunity to build a longer-term sporting legacy,” said Bredbury.
Sports Highlights: Oct-Dec 2025
UTS Hong Kong 2025 – 14-15 Oct
The global UTS Tour tennis league makes its debut in Asia, featuring top tennis stars including Australia’s No.1 and 2024 UTS Grand Final London champion Alex de Minaur, 2024 UTS Oslo champion Andrey Rublev and China’s Zhang Zhizhen.
RED on RED: Gerrard 11 vs Rio 11 – 18 Oct
Steven Gerrard and Rio Ferdinand will lead teams of legendary players in an exhibition match at Kai Tak Sports Park, recreating the rivalry between Liverpool and Manchester United.
Hong Kong China Vs Japan XV Rugby Match – 24 Oct
Hong Kong China men’s team take on Japan national A team – the first match to be played in Hong Kong since Hong Kong’s historic qualification for the Men’s Rugby World Cup 2027 in Australia.
Hong Kong Tennis Open 2025 (WTA 250) – 25 Oct - 2 Nov
As part of the Hong Kong Tennis Series, some of the world’s best professional female tennis players will take part in the tournament at Victoria Park, competing in singles and doubles in the WTA 250.
Hong Kong Open 2025 – 30 Oct - 2 Nov
The Hong Kong Open is Hong Kong’s oldest professional sporting event, with 138 international golfers competing in the championship.
Oxfam Trailwalker 2025 – 28-30 Nov
The Oxfam Trailwalker is one of Hong Kong’s annual fundraising sporting events, challenging teams of four to complete a 100-kilometre trail within 48 hours.
The 15th National Games – 9-21 Nov
Guangdong, Hong Kong and Macao will co-host the 15th National Games for the first time. Hong Kong will stage eight competition events.
Hong Kong Cricket Sixes 2025 – 7-9 Nov
Twelve cricketing teams will participate in this international competition, including India, ranked first in the world.
Hong Kong Streetathon 2025 – 23 Nov
The fun-filled marathon is celebrating its 10th anniversary this year. Best enjoyed with family and friends while enjoying Hong Kong’s fabulous views.
2025 Sun Hung Kai Properties Hong Kong Cyclothon – 30 Nov
Thousands of cyclists from around the world are expected to take part in this year’s edition, which features 32km and 50km routes.
The 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games – 8-15 Dec
Hong Kong will host four competition events: boccia, wheelchair fencing, para table tennis (TT11), and Special Olympics table tennis.
For the full list, visit www.discoverhongkong.com