Hong Kong comes alive during its peak exhibition season, attracting exhibitors and business travellers from around the globe. This bustling period offers invaluable opportunities for the business community to forge partnerships and explore new ventures while showcasing the city’s tourism appeal to high-end visitors.

March was a busy month in the city with a remarkable line-up of significant events, including LIV Golf Hong Kong 2025, the HSBC Global Investment Summit, the third Wealth for Good in Hong Kong Summit, the Hong Kong Sevens and Art Basel Hong Kong. With April upon us, the momentum continues with numerous prominent international conferences and exhibitions spanning diverse industries such as finance, innovation and technology, tourism and film.

The Hong Kong Trade Development Council plays a pivotal role in organizing events like the Smart Lighting Expo, Hong Kong Electronics Fair (Spring Edition), Fashion InStyle, Home InStyle and DeLuxe PrintPack Hong Kong. These gatherings attract industry leaders and businesspeople eager to connect and explore opportunities in the city.

In recent years, neighbouring countries have actively developed mega-event economies to lure high-spending business travellers and stimulate local tourism. To remain competitive, Hong Kong must enhance both its “hardware,” infrastructure such as venue facilities and transportation support, and “software,” its raft of service offerings. 

Organizers should also work to amplify the promotion of mega events, international conferences and large-scale exhibitions. Meanwhile, the business community can offer discounts on hotels, restaurants, and tourist attractions. They can also collaborate with organizers to customize and recommend personalized travel activities, enriching visitors’ experiences in Hong Kong.

In case of emergencies, a service-first attitude is crucial. Organizers and various departments should demonstrate flexibility and responsiveness to ensure that all attendees – whether participants in sports and entertainment events or executives and leaders at corporate gatherings – feel welcomed and at home.

Last year, Hong Kong hosted over 240 events, drawing more than two million visitors and generating approximately HK$7.5 billion in consumption and HK$4.5 billion in added economic value to the city. This burgeoning mega-event economy has the potential to benefit multiple industries. 

To solidify Hong Kong’s reputation as an events capital, the business community must be bold and innovative, taking proactive steps to enhance its offerings and attract even more global attention.

Jeffrey Lam
jeffrey@jeffreylam.hk