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Stay ahead in a fast-evolving media landscape where AI accelerates how crises emerge and spread. This practical, strategy-focused session equips you to leverage AI and big data to spot early warning signals, manage narratives across social platforms, and respond with clarity and credibility. You’ll learn frameworks for building trust, structuring messages, and practicing real-time responses through a crisis simulation.

Outline
• Social Media Crisis Landscape: How AI and platforms accelerate issues, shape public opinion, and amplify reputational risk; monitor sentiment with big data.
• Building Trust: Use the trust triangle and a Message Pyramid to align to public expectations and structure clear, credible brand messages.
• Early Detection: A simple 4-step issues-identification flow leveraging AI/big data to spot triggers before they escalate.
• Practice & Compliance: Hands-on simulation for tough questions and emotional audiences, plus key legal risks for social media in Hong Kong.

Learning outcomes
• Stay updated on the latest trends in traditional and social media and apply them to refine PR strategy
• Avoid inappropriate social posts by monitoring public sentiment with big data tools
• Utilize AI tools to identify potential crisis triggers before they escalate
• Build positive brand awareness by adopting effective crisis management strategies during uncertainty

Target Audience
Communications professionals and senior executives, or any leaders responsible for brand reputation, risk, and stakeholder communications in a digital-first environment.

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DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Catherine Wong, Co-owner and Chief Development Officer, Chorev Consulting

Catherine is a dynamic communication trainer and coach, with diverse experience in working with clients from the financial, chemical, professional services, property development, technology, media and transportation industries. Prior to becoming a trainer, she was the Hong Kong office head of a global communications consultancy, leading the local operations with profit & loss and staff development responsibilities.

She has coached and trained staff from different levels – from middle managers to C-suite executives on topics related to leadership, communication, change management and transition.  Catherine stresses the importance of mindset and behavioral change when working with her clients. Companies that she has worked with include: AsiaWorld-Expo, BlackRock, BOC Life, Cathay Pacific, Civic Service College, Citic Telecom CPC, HSBC Hang Lung Properties, Prudential and Wyeth Nutrition.

Chui Man Kit, Part-time Lecturer, Hong Kong Baptist University

Mr. Chui brings over ten years of expertise in mass communication, having honed his skills as a journalist across newspapers, radio, television, and online platforms. His work primarily focuses on producing tailored content for diverse audiences, with a significant role as a China correspondent for a local television station.

In addition to being a seasoned correspondent in China, he holds a graduate degree from the Chinese University of Hong Kong, has completed the Master of Social Science in Government and Politics (Greater China) programme, which has deepened his understanding of China's national context. Currently, he is engaged in instructing communication courses at the Baptist University.

In his prior positions, Mr. Chui was also managing two social media as a social media editor, each boasting hundreds of thousands of followers. Mr. Chui is leveraging his extensive knowledge in mass and interpersonal communication to teach courses focused on the practical application of communication theory and visual production at tertiary education institutions.

He has been leading a number of media training workshops at the Police College and has served as a speaker on media trends at the General Chamber of Commerce.

Language Cantonese
Date and Time 2025/11/12 09:30 to 12:30
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Sam So
Tel: 28231213
Email: sso@chamber.org.hk
Fee Members @ HK$900 / Non-Members @ HK$1,100
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

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