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In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of four workshops is being organized to enhance and refresh the knowledge and skills of Public Relations and Corporate Communications practitioners through experience sharing.

* Participants who attended all four workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

AI is everywhere, it is evolving faster than ever and its uses are expanding every day. Nowadays, it’s not just about access to AI, but how well are you leveraging it to transform your business? Some even argue that AI is going to level the playing field for all, as it becomes more affordable, accessible and efficient. With businesses going “all in” on AI, this workshop will dive into how to put AI to work and what comes next, where our AI experts will get you prepared for an AI-driven future with insights from real-world applications and practical tips.

Outline:
• The potential and myths of AI: Get AI to think and do what you want
• Top AI trends and predictions
• The reality of AI: How AI is used in communications, PR, marketing and more
• Effective AI prompts writing tips and AI agent development guide

Learning outcomes:
After the workshop, participants will be able to
• Understand the latest trends in AI and gain action-ready insights to stay ahead
• Design better prompts and AI agents, avoid misleading/incorrect outputs, and automate workflow that enhance productivity and creativity

Target Audience:
Corporate communications professionals, marketing professionals, business development professionals, business owners, and anyone who is interested in AI applications.

Stay ahead of the curve — BOOK NOW!

Workshop 1: “Be Crisis-proof in a Changing World” on 2 September.
Workshop 2: “Storytelling as a Growth Driver” on 9 September.
Workshop 3: “Go Viral: Navigating Social Media and KOL Power” on 23 September, please register here.

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DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Speaker(s)

Ken Ip, Chairman, Asia MarTech Society

Dr Ip is an award-winning brand strategist, assistant professor, and expert commentator in Web3, AI, branding, and the digital economy, as well as the author of best-selling books "Life Hacks" and "Growth Hacks". He has held senior positions across leading multinational corporations and conglomerates, with a portfolio spanning corporate consulting, strategic communications, and public affairs.

He currently serves as Chairman of the Asia MarTech Society and Associate Director of the Innovative Incubation Centre at Saint Francis University. He sits on advisory boards of several professional bodies and universities, and is a strategic advisor to a Web3-focused venture capital firm managing a USD 75 million portfolio. A frequent media contributor, his commentary and columns have appeared in SCMP, HKEJ, Sing Tao Daily, and China Daily.

Michael So, Founder, Artificial Intelligence Application Research Society

Mr Michael So is Founder of Artificial Intelligence Application Research Society (AiX Society), an AI columnist for HK01 and Sin Chew Daily, and the author of "You and Your Business – How Not to be Replaced by AI". With over 20 years of senior leadership experience in e-commerce and digital transformation, and serving as directors of some Hong Kong-listed companies, he now focuses on applying AI to business operations, strategy, and education. Formerly an adjunct assistant professor at Lingnan University, he actively promotes AI integration across industries. Through consulting, training, and public engagement, he empowers enterprises and professionals to enhance efficiency, decision-making, and user experience, while cultivating an "AI+ mindset."

Language

Cantonese

Date and Time

2025/09/30 14:30 to 17:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Sam So
Tel: 28231213
Email: sso@chamber.org.hk

Fee

HK$ 900 for Members / HK$ 1,100 for Non-Members (PRPA Members can enjoy the member rate after verification, please pay after receiving the payment link.)

+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.
- Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

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