In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of four workshops is being organized to enhance and refresh the knowledge and skills of Public Relations and Corporate Communications practitioners through experience sharing.
* Participants who attended all four workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.
In light of escalating challenges stemming from increasing public expectations, social media influence, geopolitical shifts, and climate change, the demand for robust crisis management and communication capabilities within organizations has never been greater.
When a crisis strikes, it is vital for an organization to swiftly evaluate the situation, implement decisive measures to mitigate damage, maintain stakeholder confidence, and ensure business continuity. Furthermore, prompt communication with both internal and external stakeholders is of paramount importance.
Therefore, it is crucial for an organization to optimally prepare during periods of stability and brace for potential adversities. This workshop will delve into crisis prevention, crisis management, and post-crisis recovery, using real-world cases as learning tools. Participants will have the opportunity to develop response strategies and action plans through crisis simulations.
Outline:
- Crisis prevention
- Crisis management
- Post-crisis recovery
Learning outcomes:
After the workshop participants will be able to:
1. assess the vulnerability of an organization and take appropriate mitigation in order to reduce the risks;
2. develop crisis management and communication plan in anticipation of a crisis;
3. understand the key principles of crisis handling and able to take appropriate actions; and
4. manage the aftermath
Target audience:
1. Senior management of an organization who takes a leadership role in enhancing the capability of the organization
2. Public relations/ corporate communication head of an organization
3. Public relations/ corporate communication professionals with over five years of experience whose responsibility includes handling a contingent situation for an organization.
Workshop 2: “Storytelling as a Growth Driver” on 9 September, please register here.
Workshop 3: To be announced
Workshop 4: To be announced
________________________________________________________________________________
Follow us on LinkedIn: HKGCC Training Academy
________________________________________________________________________________ |