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Social media has changed the world — why is your marketing strategy still the same? It's everywhere you look; everyone from teenagers to grandmothers are tweeting, sharing photos on Instagram, and updating status on Facebook. It's changed how people connect with one another, which means old marketing tactics aren't as effective as they once were. It is easy to assume that a great product or service will sell itself, but it's rarely the case. Marketers have to utilize different types of content to tell a story, increase engagement around the content, and then repurpose it for different channels to maximize visibility. Content marketing is no longer a trend; it's an important part of digital marketing that is here to stay. In this mobile era, digital channel plays a crucial role in marketing. How can your promotional message stand out in the "e-ocean"? How can you engage your fans and turn the experience into business?

Outline
· Understand what content marketing is
· Create a content marketing strategy for social media
· Use content marketing to attract, nurture, and generate leads
· Build an editorial calendar to organize and plan content marketing activities
· Identify the essential elements for content marketing success
· Create processes to support the creation of great content

To prevent the spread of Covid-19, food and beverages will not be provided during the event and Chamber staff will be conducting temperature checks at the premises. We also kindly ask that all event participants wear a mask when attending the event

Speaker(s) Mr Daryl Choy, Chief Marketing Officer – Hong Kong of Tricor Services Limited

Daryl specializes in Experience Design (Brand, Customer, Employee) with 20+ years of marketing and management experience. He holds a Master's degree (Hons) in Marketing from The Chinese University of Hong Kong and a Bachelor's degree (Hons) in Economics from The University of Western Ontario, Canada. He is the China partner of Joe Pine - the author of The Experience Economy and one of the founders of a WeChat-based online university. He has lived and worked in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Zhengzhou. In POAD, he served as the Head of Marketing, and helped POAD become the largest outdoor media. He was also the Head of Human Development for Crystal Group and won the Gold Medal for Best Management Training and Development from the Hong Kong Management Association. He has been a practitioner in customer experience for 10+ years. His book on Experience Design published in China is well received. Daryl's affiliation includes Consultant member of CustomerThink, California USA (2007-2008), Expert member of Shenzhen User Experience Interface Design Industry Association, Council Member and Brand Building and Marketing Committee of China Association of National Advertisers.
Date and Time 2020/07/30 14:30 to 17:15
Venue Chamber Theatre, 22/F United Centre
Media Closed to media
Enquiries Kelly Leung
Tel: 2823 1239
Email: kelly@chamber.org.hk
Fee Members @ HK$800 / Non-Members @ HK$1,000
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.