Great customer experiences involve elegant orchestration of all the moments customers engage with your company, whether they are visiting a physical space, attending an event, calling service hotline, or receiving an SMS alert. In this workshop, you will get acquainted with tools that help you to see your customers' entire journey with your service clearly, identify ways to make it more seamless and delightful, and unite your organization in delivering this vision.
- Introduction of design thinking and experience design
- Latest trends of O2O & OMO
- End-to-end experience journey design
- Designing an experience that mixes digital and non-digital interactions