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Join us for an insightful seminar on Gen Z in Hong Kong, the new wave of consumers and employees transforming our world! Born between the mid-90s and early 2010s, Generation Z is a powerful force that demands authenticity, social responsibility, and innovation. Do you think you are immune to their influence? Think again! Over 63% of people say Gen Z shapes our views on work, and nearly 60% say they influence our purchasing decisions.

What social causes, such as environmental sustainability, truly matter to them? Spoiler alert: it might not be what you expect! And if you think they are just “lying flat,” you might want to reconsider. Join us as we unveil the Gen Z Hong Kong 2024 report, debunk myths, and explore how Gen Z perceives businesses—as both employees and consumers.

Learn how to create a brand and workplace that attracts Gen Z, ensuring your business stays ahead of the curve. Engage in vibrant discussions with Gen Z participants and walk away with actionable strategies to thrive in a world shaped by Gen Z and future-proof your business!

Outline:
- Latest Edelman Hong Kong Gen Z Report
- Explore Gen Z’s consumption habits and work attitudes, discuss how companies can seize opportunities by creating a brand and workplace that attracts Gen Z
- Discussion: We will invite Gen Z to discuss and communicate

Learning Outcomes:
- Understand Gen Z's Impact: Recognize how Gen Z influences consumer behavior and workplace trends in Hong Kong
- Develop Strategies: Create effective strategies to engage Gen Z as both consumers and employees
- Future-Proof Your Business: Adapt your business to thrive in a Gen Z-influenced market

Who Should Attend:
Anyone interested in understanding Gen Z — business leaders, marketers, communicators, HR professionals, and beyond! Whether you are familiar with them or eager to learn more, join us!

DISCLAIMER
Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

Speaker(s)

Angela Hui, Head of Corporate, Edelman Hong Kong

As Edelman Hong Kong’s corporate and financial services lead, Angela Hui possesses extensive knowledge and expertise in executing successful communications programs for international, regional, and local clients. Her deep understanding of Hong Kong, Asia, and international markets is crucial for driving leading communications campaigns for corporate clients. She serves as a media trainer and offers strategic counsel on issues and crisis management for clients across various sectors, including financial services, public affairs, hospitality, transportation and consumer products.

Angela holds an MBA from The University of Chicago Booth School of Business, an MA in Journalism from the Chinese University of Hong Kong, and a BBA in Finance and Management of Organization from the Hong Kong University of Science and Technology.

Sofia Yip, Gen Z Lab APAC Lead, Head of Brand, Edelman Hong Kong

Sofia is an award-winning communications consultant who believes in the power of storytelling for problem-solving and business growth. In 2024, she was recognized as a trailblazer and honoured with the prestigious “40 Under 40” title by Campaign Asia. Her strong passion for youth is evident in her role as an Adjunct Lecturer at The Chinese University of Hong Kong, where she teaches Journalism and Communication. Currently, Sofia spearheads Edelman's Gen Z initiatives across the APAC region, highlighting her commitment to understanding and connecting with the next generation.

Language

Cantonese

Date and Time

2025/01/21 15:30 to 17:30

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Wabi Law
Tel: 28231293
Email: wlaw@chamber.org.hk

Fee

Members @ HK$420 / Non-Members @ HK$580
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.