Data has become the lifeblood of successful modern businesses, and data analytics is being applied to transform a universe of information into actionable insights for them.
Effective data analytics helps organizations see patterns and correlations, trends, risks and opportunities, and, in turn, make better decisions. They can leverage this analysis to generate customer insights, so as to develop products and experiences that are truly tailored to their customers' needs.
While some Hong Kong companies have a strong grasp of data analytics and invest in related technologies, others still depend on manual processes and outdated spreadsheet technologies. In addition, many companies are missing out because they are focusing on past performance rather than future trends.
Therefore, the Chamber is delighted to have Isabel Zisselsberger and Tracy Shum from KPMG China to share their insights on how data analytics can help drive business performance in Hong Kong.
Data analysis can provide businesses with a deep understanding of customer motivations and needs, but they still need to implement activities, platforms and processes based on such analysis. A panel of invited speakers will look further at the strategies and actions that companies can take based on customer insights generated from data analytics.