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Data has become the lifeblood of successful modern businesses, and data analytics is being applied to transform a universe of information into actionable insights for them.

Effective data analytics helps organizations see patterns and correlations, trends, risks and opportunities, and, in turn, make better decisions. They can leverage this analysis to generate customer insights, so as to develop products and experiences that are truly tailored to their customers' needs.

While some Hong Kong companies have a strong grasp of data analytics and invest in related technologies, others still depend on manual processes and outdated spreadsheet technologies. In addition, many companies are missing out because they are focusing on past performance rather than future trends.

Therefore, the Chamber is delighted to have Isabel Zisselsberger and Tracy Shum from KPMG China to share their insights on how data analytics can help drive business performance in Hong Kong.

Data analysis can provide businesses with a deep understanding of customer motivations and needs, but they still need to implement activities, platforms and processes based on such analysis. A panel of invited speakers will look further at the strategies and actions that companies can take based on customer insights generated from data analytics.

Speaker(s) Isabel Zisselsberger
Isabel is a Partner with KPMG's consulting practice in Hong Kong. She has been with KPMG for 20 years and has experience delivering banking and technology consulting services in Europe and Asia. She is also the Head of Customer, Operations and Finance Consulting in Hong Kong.

Tracy Shum
Tracy is a Management Consulting Director at KPMG Hong Kong. She has been with KPMG for 12 years, focusing on delivering finance and operations consulting to clients in Hong Kong, Asia and Europe, and helping them to transform and navigate complex change initiatives.
Language English
Date and Time 2020/04/03 12:30 to 14:00
Venue Chamber Theatre, 22/F United Centre
Media Open to media
Enquiries Wendy Chan
Tel: 28231207
Email: wendy@chamber.org.hk
Fee Members @ HK$190 / Non-Members @ HK$400
+$50 for booking offline
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card
Notes - Bookings are only confirmed upon receipt of payment, on a first come first served basis.
- Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted.
- The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
- No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 3 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- A $50 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money.
- Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber.