Mainland Chinese businesses are expanding their overseas operations and investments at a growing pace. Brunswick Group's new survey -- of 300 Chinese business leaders and 7,500 members of the public across 18 countries -- found that Chinese companies generally enjoy a positive image, despite the high-profile trade friction with the United States. However, there are trust issues and the survey found concerns about transparency, environmental practices and IP theft. Of the respondents, 71% said their country has a fair trade relationship with China. The U.S. is an outlier, with mixed views of Chinese companies.
As nationalism and protectionism continue to rise around the globe, there are various sticking points that need to be addressed if Chinese businesses are to realize their overseas growth ambitions. Prevailing media narratives tend to colour views of Chinese firms. Meanwhile, limited engagement with local communities by Chinese businesses overseas means that international consumers often do not fully trust them.
Join us for a discussion about the challenges and opportunities awaiting Chinese business as they continue to take on a global leadership role. Learn more about what the survey discovered about the global perceptions of Chinese companies, and how they can build a more trusted and favourable image on the international stage.
Cynthia Meng is a partner at Brunswick with extensive experience in critical issue management, crisis prevention, investor and media engagement. She is also is an angel investor in early stage technology companies. Prior to joining Brunswick, she founded her own consultancy, Credence Investment, providing China-related strategy advice for technology companies from the U.S. and Europe. Meng previously worked as an equity research analyst, most notably with Bank of America Merrill Lynch and Jefferies, covering areas including Chinese internet, technology and telecom services companies.
David Ashton is a partner at Brunswick. He founded and leads the firm's research and insight practice, Brunswick Insight, in Asia. He is an expert in the design and delivery of insight and research solutions that guide communications campaigns and feed into strategic decision-making. Ashton has also advised some of Asia's largest businesses as they take their place on the global stage including Sinopec, Midea and Pacific Century Group. Before joining Brunswick, he worked in political polling in the United Kingdom.