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The internet has come a long way since its inception, evolving from a simple information exchange platform to an interconnected network that has changed the way we live and work. As the world moves into the next phase of internet development, Web 3.0, how can businesses ride on decentralized and immersive web experiences to stay ahead in the market?

In the fintech field, Hong Kong has great potential to become a virtual assets hub, particularly for China and the ASEAN region, especially after the introduction of new rules this year that require all crypto trading platforms to be licensed by the Securities and Futures Commission. 涆he development of digital assets and the introduction of the digital Hong Kong dollar (e-HKD) further promotes financial connectivity between Hong Kong and the Mainland, fostering cross-border investment and trade,?said Samuel Lam, Founder of X Social Group Ltd.

X Social Group Holdings is a prominent Web 3.0 marketing and retail agency based in the Asia-Pacific region. Since it was established in 2012, the company has been at the forefront of facilitating the transformation of international brands into the Web 3.0 era through innovative blockchain and retail technology applications. Its services include blockchain commerce, NFT marketing, metaverse consulting and community management.

What sets X Social Group apart from its competitors is its ability to fill the market gap in Hong Kong by providing specialized consulting services in Web 3.0.

"Through our four major service sectors, the company offers omnichannel professional services for cross-border marketing, including branding and digital marketing, cross-border e-commerce, e-commerce logistics, and Web 3.0 metaverse gateway," Lam explained. He added that X Social Group has established partnerships with over 500 brands since its launch, including Herme, LVMH Group and the Hong Kong Arts Festival, and has received more than 50 marketing awards in the Asia-Pacific region.

One of X Social Group's notable projects is the Hong Kong Arts Festival Metaverse Theatre, jointly launched this year with the Hong Kong Arts Festival and international architectural firm MCG. Seen as a groundbreaking initiative, it provides a platform for Hong Kong artists to showcase their talent without time and geographical limitations, leveraging blockchain technology to demonstrate the fusion of "art + technology." The company has also joined hands with Hongkong-based luxury brand The Reign Group to create gift boxes featuring top-notch Moutai from China and famous artwork by artists such as Pablo Picasso. Each case, 涆wo Women Running on the Beach (1922) X Moutai,?is a one-of-a-kind, irreplicable NFT offering a high level of transparency concerning records of ownership, and comes equipped with an NFC chip that can be scanned to verify authenticity and genuineness.

However, the growth of Web 3.0 businesses in Hong Kong is encountering challenges. Recent incidents involving Luna and FTX have caused a loss of confidence in blockchain and cryptocurrencies. The prevalence of metaverse 涑onzi?schemes and the shortage of blockchain talent also hinder further development.

To deal with such challenges, X Social Group has leveraged its core technological advantages and formed strategic partnerships with state-owned and multinational enterprises.

"We have collaborations with Shenzhen Duty-Free Group, China Broadcasting and Television Media, China High-Speed Railway Mage-Info Media, Guiyang Free Trade Zone, Hunan TV International Official Channel, Malaysia SIDEC, Google, HTC VIVE VIVERSE and many other high-quality enterprises,?explained Lam. 涆he company has also launched large-scale shopping festivals to enhance market competitiveness and support brands in their digital transformation efforts." Looking ahead, X Social Group aims to expand its presence and influence in the Web 3.0 marketing and retail sector. With the support of favourable policies in Hong Kong and strategic partnerships, the company seeks opportunities to promote the adoption of blockchain technology, support digital transformation efforts, and explore new business opportunities in the evolving retail landscape.

"We joined HKGCC to enhance our visibility, credibility, influence, and most importantly to actively contribute to the growth and development of the business ecosystem in Hong Kong," said Lam.


Company : X Social Group Ltd

HKGCC Membership No. : HKX0049

Established : 2012

Website :

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