Established in 2020, Gusto Collective is one of Asia’s leading brand technology groups, pioneering cutting-edge technology and brand experiences in the region. “We specialize in delivering best-in-class storytelling that blends the virtual and physical worlds, using XR, AI and the latest technology to power our solution,” said Chief Finance Officer Jeff Zielinski.
As a key player committed to shaping the future of customer experiences, Gusto Collective influences the spheres of immersive content creation, blockchain-based market activations and CRM loyalty solutions. The group specializes in two key domains: crafting immersive narratives for brands and providing advanced tech-integrated offerings through AR/XR, Web3 activations, metahuman IPs and emerging AI solutions. The Collective currently has over 220 full-time “Gustodians” across Hong Kong, Shanghai, Singapore, Kuala Lumpur and London.
The company has recently received widespread industry recognition – last year, it was listed among Forbes Asia’s 100 Companies to Watch, and won the NFT Innovation TADs (Tokenized Assets and Digital Securities) awards. It is backed by leading investors and industry players, including Animoca Brands, Gaw Capital and Cyberport Hong Kong.
Gusto Collective stands out from its competitors in several ways. Firstly, it offers an agency practice that assists luxury brands in enhancing their presence through PR, social media, consultation and events. Additionally, it is a unique hybrid company, providing clients with not only MarTech products and services but also its own Intellectual Properties that can be licensed to brands.
“The future of branding and marketing lies in the ability to craft captivating and immersive experiences that engage consumers. We must push the boundaries to appeal to the next generation of consumers. By harnessing the power of cutting-edge technologies, we can form meaningful connections that inspire participation,” Zielinski explained.
For example, Gusto Collective runs its own Metahuman influencer management platform, where virtual influencers work with brands to bring their stories to life. “One of our more well-known Metahumans is named MonoC, who is a virtual artist in her own right, partnering with Phillips Auction House, Sotheby’s as well as Rosewood Hong Kong. This highlights the fact that there is a growing appetite for immersive experiences that bridge the gap between the virtual and physical worlds,” Zielinski said.
In recent years, the company has collaborated with over 130 client partners in the luxury, fashion, hospitality, entertainment and retail sectors. For instance, to empower the actor and producer Louis Koo’s vision to create a long-lasting movie franchise, Gusto Collective created an NFT program for his blockbuster sci-fi feature film Warriors of Future (2022), utilizing the latest Web3 blockchain technology to build a fan base through community marketing.
“Through tech innovations, the way we empower brands to tell their stories has become much more dynamic and nuanced. We see our role as pivotal in bridging the Web2 world with Web3 adoption, in which education of its use cases is essential,” said Zielinski.
Looking ahead, Gusto Collective is expanding its footprint in APAC with new offices in Singapore and Malaysia.
“We have set our sights on building a global best-in-class company that is based in Asia,” Zielinski said. He added that the diverse and extensive membership is one of the reasons the company joined HKGCC, while also wanting to share its brand tech expertise with other fellow members.
Company : Gusto Collective Ltd
HKGCC Membership No. : HKG0667
Established : 2020
Website : www.thisisgusto.com
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