It can be difficult for a new brand to establish itself in the crowded tech market in Asia, but Nexstgo has managed to carve out its own space among the competition.
The Hong Kong based start-up was established in 2016, born out of a shared passion for technological innovation by founders Alex Chung and Wilson Leung. Since its inception, Nexstgo has grown steadily in the Asia Pacific and has expanded to over 15 different markets in the span of two years.
Nexstgo owns two brands, Nexstgo and AVITA, with each having a line of products aimed at different audiences. Their namesake brand aims to bring laptops and personal computers with an emphasis on performance and security to commercial users. It also allows organizations to customize the products, so they can feature their own company logos on the cover of their laptops.
AVITA, with its roots in the United States, is positioned more as a consumer lifestyle brand. The AVITA line of products includes personal computers and smart home devices with a strong focus on diversity and customization. For example, AVITA laptops come with unique exterior designs, a range of colour options, and tailor-made engraving services.
“We want to offer something more than a technology solution to consumers,” said Chung, who is also the company’s CEO. “AVITA is the extension of consumers’ personal styles, showing their uniqueness.
Besides producing and selling products from its own brands, Nexstgo is also the licensing partner of VAIO, a Japan tech company that makes laptops.
The firm has also set up a design center in Taiwan to accommodate its anticipated increasing regional business in Asia. “We are fully committed to the development of the tech market,” Chung said.
Chung credits Nexstgo’s success to the company’s “3C” strategy, which is a guideline calling for all of their products to be “creative, customer-centric, and cost-competitive.”
Nexstgo decided to join HKGCC as they saw how the Chamber helps different organizations promote their businesses. “The Chamber organizes a wide variety of events and channels which provide members with business intelligence and opportunities to broaden their networks with both local and international companies,” said Chung.
Company : Nexstgo Co Ltd
HKGCC Membership No. : HKN0363
Established : 2019
Website : http://www.nexstgo.com
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